Paid Search Marketing Manager (PPC)

PlanetArt • Pleasanton, CA

19h • Hybrid

About The Position

PlanetArt's vision is to be the leading seller of personalized and make-on-demand products worldwide, providing consumers with unmatched tools, content, and an unparalleled end-to-end customer experience. The company's brands include the popular FreePrints and FreePrints Photobooks apps, the industry-leading SimplytoImpress card and stationery site, as well as Personal Creations, CafePress, and ISeeMe!. PlanetArt is looking for a Paid Search Marketing Manager to support the company’s Marketing Department. This is a hybrid position, and candidates must be local to or willing to relocate to the Pleasanton area, operating on a model of 3 days onsite and 2 days remote.

Requirements

• 2+ years of experience managing paid search marketing campaigns.
• Strong Google Ads and Microsoft Ads skills.
• Excellent understanding of marketing & customer acquisition.
• Strong analytical skills.
• Excellent communication & teamwork skills.
• Bachelor’s Degree.

Responsibilities

• Optimize and grow campaigns on Google Ads and Microsoft Ads - growing revenue and maximizing Return on Ad Spend.
• Initiate and execute tests. Collect and analyze data, identify trends and insights in order to achieve maximum ROI.
• Manage campaign expenses and stay on budget.
• Optimize landing pages and the sales funnel.
• Work closely with our dedicated Google Account Manager and try out all the new Google Betas – staying at the cutting edge of Search Engine Marketing.
• Track, analyze and report on results.

Benefits

• Health, Dental, Vision and Pet Insurance
• Life Insurance
• Pet Insurance
• Mental Health Benefits
• 401(k) with matching
• Excellent Work/Life Balance – Paid Time Off, Sick Days, Paid Holidays, and Floating Holidays
• Employee Product Discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees