Paid Search Marketing Manager

Lower•Austin, TX

12d

About The Position

We’re looking for a Paid Search Marketing Manager who can take operational ownership of Lower’s SEM program across Google Ads and Microsoft Ads. This is a hands-on role focused on campaign execution, optimization, and day-to-day performance management within one of the company’s most important acquisition channels. You’ll report to, and partner closely with our Head of Paid Acquisition to translate strategy into action — ensuring campaigns are structured correctly, budgets pace efficiently, tests are run consistently, and performance insights flow cleanly across Marketing, Sales, and Analytics. This is an ideal opportunity for a strong SEM practitioner who thrives in the details, understands how to drive efficiency in high-intent auctions, and wants to grow into a more strategic performance marketing leader over time.

Requirements

3–5+ years managing paid search campaigns, ideally in performance-driven environments such as fintech, mortgage, proptech, insurance, or other lead-generation categories.
Strong operator comfortable with daily execution, deep optimization, and KPI accountability.
Proficient with Google Ads, Microsoft Ads, offline conversion imports, and first-party data usage.
Analytical mindset: you enjoy digging into dashboards, identifying trends, and using data to guide decisions.
Excellent communicator who can summarize insights clearly and concisely.
Comfortable working in a fast-paced environment where priorities shift and speed matters.
Excited to contribute to a mission-driven company helping people achieve homeownership.

Responsibilities

Execute and optimize SEM campaigns
Manage daily SEM operations across Google Ads and Microsoft Ads, including pacing, bid adjustments, negative keyword management, and QA.
Optimize toward core business KPIs such as lead volume, CPL, cost per funded loan, and ROAS.
Ensure campaign structures, ad groups, and match types are properly maintained for performance and scalability.
Improve efficiency and lead quality
Analyze funnel performance and collaborate with Sales and Analytics to understand downstream conversion trends.
Adjust bidding, targeting, and audience strategies to deliver higher-quality leads.
Run ongoing testing and experimentation
Execute A/B tests on ad copy, extensions, bidding strategies, and landing page experiences.
Surface insights quickly and provide recommendations for scaling winners or shutting down underperformers.
Partner cross-functionally
Work with Web, Product, and CRO teams to improve landing page performance and reduce friction in the application funnel.
Support data and analytics partners in improving reporting, attribution, and offline conversion accuracy.
Monitor, report, and communicate performance
Provide weekly updates on performance trends, efficiency, pacing, and tests in progress.
Highlight issues early, take action quickly, and maintain tight operational discipline across campaigns.

Benefits

Impact: You’ll directly influence one of our most important acquisition channels and help strengthen the economics of our mortgage business.
Growth: You’ll gain exposure to advanced SEM strategies, offline conversion optimization, and unit-economic modeling — with opportunities to expand scope over time.
Collaboration: You’ll work closely with high-caliber partners across Sales, Product, Data, and Marketing.
Mission: Help more people achieve homeownership—one of life’s biggest milestones.

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