Performance Marketing Strategist (Paid Search)

Finish Line•Boulder, CO

12d•$63,000 - $72,000

About The Position

JD Sports / Finish Line is seeking a highly motivated and accountable Paid Media Strategist to join our Growth Marketing team. This role will directly own Paid Social and Paid Search campaigns, managing multi-million-dollar budgets across platforms like Meta, TikTok, Google Ads, YouTube, and Microsoft Ads. We’re looking for a hands-on marketer with 2–3 years of experience who thrives in fast-moving, performance-driven environments. The ideal candidate combines strong executional expertise with the ability to collaborate cross-functionally, bring forward proactive insights, and demonstrate accountability for results. This person will report directly to the Paid Media Manager. This role is critical to scaling JD Sports’ and Finish Line’s performance marketing engine while maintaining a culture of ownership, responsiveness, and collaboration. This individual should effectively exhibit JD Finish Line’s core values of Customer, People, Winning, Community, and Financial Responsibility in everything they do by performing the following main duties:

Requirements

2–3 years of hands-on experience managing Paid Social (Meta, TikTok, Pinterest, YouTube) and/or Paid Search (Google Ads, SA360, Microsoft Ads).
Proven success managing budgets of $300,000/month or more while achieving performance KPIs (ROAS, CAC, revenue).
Working knowledge of analytics platforms, including: Looker, GA4, Google Ads Manager, and campaign reporting tools.
Experience working with brands managing thousands of SKUs (eCommerce or retail preferred, but not required).
Strong organizational skills with the ability to manage multiple campaigns across channels and brands simultaneously.
Demonstrated qualities of coachability, collaboration, accountability, responsiveness, and ownership — critical for thriving within our team culture.
Collaborative, detail-oriented, and comfortable operating in a fast-paced retail environment .
Excellent communication skills with the ability to influence stakeholders and proactively address issues.
Self-starter with a problem-solving mindset, capable of operating independently without heavy oversight.
Excellent computer skills, including basic to intermediate knowledge and abilities with Microsoft Word, Excel, PowerPoint and Google.
Punctuality and regular attendance consistent with the company’s policies are required for the position.

Responsibilities

Help manage the daily execution of Paid Social (Meta, TikTok, YouTube) and Paid Search (Google, SA360) campaigns.
Continuously optimize campaigns to hit performance targets (ROAS, CAC, revenue) while maintaining budget pacing.
Conduct regular performance analysis, identifying trends, diagnosing issues, and implementing solutions.
Test, learn, and scale campaigns across audience segments, creatives, placements, and bidding strategies.
Partner with brand, creative, analytics, and agency teams to align strategy, creative messaging, and execution.
Work closely with internal and external partners to troubleshoot tracking, tagging, and measurement issues.
Translate performance data into actionable insights and communicate clear recommendations to leadership.
Provide accurate weekly and monthly performance updates, with transparency on wins, misses, and next steps.
Own budgets with rigor, ensuring spend aligns with forecast, channel strategy, and business objectives.
Maintain a high standard of responsiveness, consistency, and ownership in communication with leadership.
Identify growth opportunities and risks across Paid Search and Paid Social to inform media strategy.
Support campaign planning for seasonal and product launches, aligning execution with business priorities.
Bring forward new testing ideas, platform innovations, and channel strategies to drive efficiency and scale.