Paid Search Manager, Entertainment (Studio Entertainment Experience Required)

We Are Rosie•Los Angeles, CA

1d•Remote

About The Position

We Are Rosie is seeking a Paid Search Manager to build, manage, and optimize Google and Bing paid search campaigns in support of the Client's 2026 theatrical release cycle. This role requires someone who understands the unique search behavior patterns around film releases (trailer drops, title awareness, ticket purchase intent, etc.) and can activate quickly to capture demand at every stage. This is a part-time engagement (20 hrs/week) running through December 31, 2026. The ideal candidate is a seasoned SEM practitioner who can operate independently and integrate smoothly into a larger cross-channel media team.

Requirements

3+ years of paid search experience at a media agency or in-house marketing team (Required)
Experience running SEM campaigns in support of entertainment, theatrical releases, or studio marketing
Expert-level proficiency with Google Ads and Microsoft Advertising (Bing), including AdWords Editor and Bing Ads Editor
Expertise in PPC optimization techniques including ROI, CPA, CPL, and Impression Share management
Familiarity with bid management platforms (SA360, DoubleClick Search, Kenshoo, Marin, or equivalent)
Experience with third-party tracking tools (Floodlight, Sizmek, or equivalent)
Proficiency with analytical tools including Google Analytics, and experience with SEMrush or comparable research platforms
Strong keyword research skills and understanding of search intent mapping for entertainment titles
Ability to write clear, compelling ad copy with appropriate brand voice
Experience presenting to and working directly with clients
Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising — or equivalent professional experience
Part-time availability (20 hrs/week) confirmed before engagement

Nice To Haves

Interest in managing and mentoring junior team members; prior management experience a plus

Responsibilities

Lead day-to-day management of the Client's paid search programs, including strategic approach, bid recommendations, execution details, budget pacing, and overall goal achievement
Build, launch, and manage paid search campaigns across Google and Bing Ads aligned to theatrical release milestones
Develop keyword strategies mapped to release stages — awareness, consideration, and ticket-purchase intent
Own ad copy writing, extension management, landing page alignment, and quality score optimization
Manage bidding strategies, budget pacing, and campaign structure across release windows
Support and oversee junior team members on day-to-day execution tasks and quality standards as needed
Monitor keyword performance and search term reports daily; add negatives and expand match types as needed
Test and iterate on ad copy, extensions, and bidding strategies to improve click-through and conversion rates using ROI, CPA, CPL, and Impression Share as primary optimization levers
Align search strategy with theatrical calendar milestones — trailer launches, ticket on-sale dates, wide release
Research and develop innovative tactics and workflow improvements that advance the search practice and improve campaign efficiency
Stay current on platform updates across Google Ads, Microsoft Advertising, bid management tools, and industry sources (SEMrush, Search Engine Land, eMarketer)
Deliver regular paid search performance reports tied to campaign KPIs
Present campaign performance and strategic recommendations to the Activation Director and key stakeholders on a regular basis
Contribute to cross-channel reporting updates
Flag budget pacing concerns or keyword opportunities proactively