Client Activation Director, Entertainment (Studio Entertainment Experience Required)
About The Position
We Are Rosie is seeking a Client Activation Director, Entertainment to lead and manage the Client's paid media activation across all channels for the duration of the studio's 2026 theatrical campaign cycle. This is a senior-level engagement role that requires someone who has operated at the Director level inside a media agency or studio-facing team and can move fast, communicate clearly, and own the relationship day-to-day. The ideal candidate brings deep experience running theatrical or entertainment campaigns from strategy and kickoff through optimization and reporting, and understands the cadence, pressure, and nuance of working in the studio entertainment space.
Requirements
- 7+ years of media agency or studio-side experience, with at least 3 years at the Director level (Required)
- Hands-on experience managing theatrical or entertainment studio campaigns
- Strong cross-channel fluency: paid social, programmatic display/video, paid search, streaming/CTV
- Track record of managing complex campaigns across multiple channel leads simultaneously
- Clear and confident communicator with experience presenting to senior brand stakeholders
- Familiarity with agency structures, tools, and partner ecosystems a strong plus
- Ability to start quickly and operate with minimal ramp time
Responsibilities
- Serve as the primary day-to-day activation point of contact for the Client's media investment across all channels
- Lead campaign planning, launch, and ongoing optimization for theatrical release campaigns
- Own activation timelines, deliverable tracking, and internal reporting cadence
- Manage relationships between channel leads (programmatic, search, social) and client stakeholders
- Partner with the Client's marketing team and agency contacts to align on campaign strategy, audience targeting, and messaging priorities
- Translate creative briefs and release-window priorities into actionable media activation plans
- Oversee cross-channel budget pacing and allocation decisions
- Identify and escalate risks, performance gaps, and optimization opportunities in real time
- Deliver regular campaign performance updates to senior the Client stakeholders
- Synthesize cross-channel reporting into clear executive summaries
- Ensure all campaign components are tracked, measured, and tied to theatrical KPIs (awareness, intent, ticket sales)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
Number of Employees
11-50 employees
