Programmatic Manager, Entertainment (Studio Entertainment Experience Required)

We Are Rosie•Los Angeles, CA

1d•Remote

About The Position

We Are Rosie is seeking a Programmatic Manager to plan, execute, and optimize the Client's programmatic display and video campaigns across the studio's 2026 theatrical release cycle. This is a hands-on execution role, and the right candidate is platform-fluent, moves fast, and knows how to translate entertainment audience strategy into effective programmatic buys. This is a part-time engagement (20 hrs/week) that runs through December 31, 2026. The candidate must be able to work with minimal oversight and deliver results within theatrical campaign windows.

Requirements

3+ years of programmatic buying experience at a media agency or in-house team (Required)
Experience running campaigns for entertainment, theatrical, or studio clients
Hands-on proficiency with DV360, The Trade Desk, or comparable DSP platforms
Strong understanding of audience targeting strategies, PMPs, and open exchange buying
Comfortable managing and pacing campaigns under tight release-window timelines
Advanced Microsoft Excel proficiency; experience with data visualization tools or analytics platforms a plus
Detail-oriented and reliable — able to flag and resolve trafficking issues without prompting
Part-time availability (20 hrs/week) confirmed before engagement
Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising — or equivalent professional experience

Responsibilities

Translate client campaign objectives into programmatic activation strategies, including defining target audiences and sourcing relevant inventory opportunities
Set up, launch, and optimize programmatic display and video campaigns across DSPs (DV360, The Trade Desk, or equivalent)
Manage audience segmentation, targeting strategy, and bid management aligned to theatrical release windows
Own day-to-day trafficking, creative rotation, and pacing across programmatic buys
Collaborate with agency teams and publishers to source, evaluate, and implement PMP and open exchange deals that provide high-quality, brand-appropriate inventory
Coordinate with the Activation Director on cross-channel alignment and budget pacing
Create and enforce workflow processes to ensure deliverables are completed accurately and on time
Support and oversee junior team members on day-to-day execution tasks and campaign quality standards as needed
Monitor campaign performance daily and make real-time optimizations to meet delivery and efficiency targets
Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns
Identify underperforming segments and adjust targeting, creative, or bid strategy accordingly
Implement brand safety controls, frequency capping, and viewability standards appropriate for a studio entertainment brand
Pull and compile regular programmatic performance reports
Contribute to cross-channel campaign dashboards and weekly client updates
Keep key stakeholders — including the Activation Director and agency account teams — informed on campaign performance via regular and ad hoc reporting and status meetings
Flag issues, anomalies, and optimization wins proactively
Develop strong working relationships with members of the broader digital account team, including planning, investment, operations, and analytics
Serve as the programmatic point of contact within the integrated campaign team during active release windows