Paid Search Manager

Arrow Electronics Inc,•Alpharetta, GA

39d•$89,900 - $125,000•Hybrid

About The Position

We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business. The Paid Search Leader is a strategic and tactical role focused on driving measurable results through paid search campaigns. This individual must have proven success managing and optimizing sophisticated search advertising campaigns across major platforms. The ideal candidate will excel in analyzing performance data, identifying optimization opportunities, and implementing strategic adjustments to maximize ROI. They should demonstrate proficiency in managing budgets, forecasting performance, and leading cross-functional collaboration to ensure alignment with broader marketing objectives. If you're passionate about data-driven marketing and leveraging search engine advertising to create business value through cutting-edge campaigns and performance optimization, this is the role for you!

Requirements

10+ years experience in digital marketing with specific focus on paid search campaign management
Demonstrated experience scaling paid search programs with strong ROI focus
Proficiency with Google Ads, Microsoft Advertising, and related platforms
Strong analytical skills with ability to extract insights from complex data sets
Experience managing substantial marketing budgets effectively
Knowledge of current SEM best practices, trends, and algorithm updates
Excellent communication skills for cross-functional collaboration
Strong attention to detail and ability to manage multiple priorities
Google Ads and Microsoft Advertising certifications
Experience with marketing automation platforms and CRM integration
Working knowledge of SEO principles and their relationship to paid search
Experience with scripts, automation, and feed management
International market experience
Experience with evolving channel strategies and tactics based on customer insights and product evolution

Responsibilities

Develop global Paid Search strategy for channels such as Google & Bing, aligning with broader marketing objectives and business goals
Oversee brand budget allocation and establish performance benchmarks for paid search channels
Own end-to-end creation and implementation of campaigns, including media plan creation, campaign setup, daily checks, weekly reporting and optimizations
Lead cross-functional collaboration with analytics team to ensure accurate & clean data across platforms
Run quarterly reviews to evaluate and iterate on strategy based on market trends and KPIs
Manage all aspects of B2B PPC campaigns including search, display, paid social and retargeting
Drive lead generation testing efforts across paid search channels Google & Bing
Develop and execute data-driven digital marketing strategies to drive traffic, leads, and sales
Manage ad budgets, optimize bidding strategies, and track ROI for paid campaigns; Manage paid ad campaigns appearing on major search engines, such as Google and Bing
Analyze campaign performance using Google Analytics, Search Console, and third-party tools
Provide strategic recommendations and input for regional expectations in global strategy
Define, measure, and evaluate relevant paid media KPIs
Manage SKU campaigns on Google & Bing globally with a focus on efficiency and scalability
Oversee feed management for Google & Bing ensuring all data is accurate and grouped appropriately
Maintain the relationship with Products team and evaluate value annually
Create reporting around paid marketing funnels and leverage this to improve conversion rates
Support analytics alignment for all paid search channels
Continuously test creative, targeting, bidding strategies, and landing page alignment
Execute supplier campaigns and optimize performance through close collaboration with Strategic Programs Team