Paid Search Manager

Moroch Partners•Dallas, TX

3d•Hybrid

About The Position

The Paid Search Manager oversees execution of search advertising campaigns for their clients. They will oversee day-to-day management of multiple client accounts, build strategy for the accounts and be responsible for the associated reporting and analysis. The goal for this position and team is achieving and exceeding client goals through executing best-in-class SEM practices. This is an exempt position.

Requirements

3+ years related work experience with managing SEM/PPC campaigns on Google and Bing
Bachelor’s Degree or equivalent work experience
Strong analytical skills with proficiency in Microsoft Excel
Experience with Google Ads, Bing Ads, Google Analytics, SearchAds360, DoubleClick Manager, Kenshoo, Marin, etc.

Nice To Haves

Experience with retail or service SEM accounts, agency experience
Experience working across Performance Max, Demand Gen, and App campaigns
This position is preferred to be local in the Dallas, TX area, but we are open to considering remote employees. Local and remote employees will be expected to travel for internal or client meetings up to 15% of the time.

Responsibilities

Manages Paid Search media for clients across entertainment, lead generation, services, QSR, and retail verticals
Responsible for executing strategy on the accounts, including building keywords, creating ads, launching promotions, a/b testing, budget management and bid management
Set up campaigns to include tracking for performance against targets and making optimizations consistently
Pulling data, performing analysis and preparing weekly reports for clients
Supports day-to-day communication with team, vendors and clients
When applicable, is responsible for feed management, cleansing and optimizations for Google Shopping
Recommends testing strategies and optimizations to improve campaign performance
Troubleshoots issues
Develops relationships with clients and vendors by listening to the client’s goals and providing strategy and results that deliver on those goals
Develops relationships with Google and Bing representatives
Works daily in platforms such as Google Ads, Bing Ads, Search Ads 360, etc.
Works as a part of a larger media team; participates in team meetings and brainstorms
Key skills: 1. Strong verbal and written communication skills 2. Team player attitude 3. Self-motivated and likes to learn new tools and technology