Paid Search Coordinator (Account Coordinator)
About The Position
As an Account Coordinator, Paid Search your primary function will be to provide vital production support for your account team. Day-to-day responsibilities include but are not limited to running and formatting performance reports, implementing account tasks and optimizations, building and uploading campaigns, and participating in and taking notes during internal syncs, client meetings, and presentations. Account Coordinators will become responsible for 2-3 accounts and will learn DEPT®’s best practices for Paid Search Engine Marketing while gaining the foundational skills necessary to progress into more advanced roles that will expand on the breadth and depth of knowledge.
Requirements
- Proficiency in Excel/Sheets
- sorting
- filters
- vlookup
- concatenate
- pivot tables
- text to columns
- conditional formatting
- Proficiency in Paid Search
- Ability to navigate through the UIs to:
- Pull reports at various levels (campaign, keyword, audience, placement, device, etc.) along with the desired columns/metrics and understand the data/results.
- Implement tasks via the Google UI, Editor, and other necessary channel-specific platforms
- Upload & edit campaigns, targeting methods, ads, keywords, placements, negatives and other standard account management tasks within the UI
- Create and edit campaigns, ads, and audiences in Facebook
- Understanding of DMUS’s SEM methodology
- Various metrics and how to calculate them, as well as their relationship to each other (ex: CPC, CTR, CVR, etc)
- High-level understanding of the different levers to pull to hit target goals
- Attend search-specific training led internally or by channel partners to continue education
Responsibilities
- running and formatting performance reports
- implementing account tasks and optimizations
- building and uploading campaigns
- participating in and taking notes during internal syncs, client meetings, and presentations
- responsible for 2-3 accounts
- learn DEPT®’s best practices for Paid Search Engine Marketing
Benefits
- Healthcare, Dental, and Vision coverage
- 401k plan, plus matching
- PTO
- Paid Company Holidays
- Parental Leave
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
