Paid Search Analyst (PPC)

Apex Service Partners•Irving, TX

6d•Hybrid

About The Position

Apex Service Partners is seeking an experienced Paid Search Analyst with comprehensive expertise in Paid Campaign Management to enhance our brand presence and drive business growth. This role involves planning, launching, and optimizing paid advertising campaigns across various platforms, managing budgets and bids for maximum ROI, analyzing performance metrics, and collaborating with internal teams to ensure cohesive strategy execution.

Requirements

Minimum of 3+ years of experience in paid search advertising.
Proven success in managing paid campaigns across major digital advertising platforms (e.g., Google Ads, Bing Ads)
Strong analytical skills with a data-driven mindset; advanced proficiency in spreadsheets.

Nice To Haves

Experience with web analytics tools, including Google Analytics and Google Tag Manager (GTM) is a plus.
Experience building landing pages in Unbounce or similar tools; knowledge of web design best practices is a plus.
Experience working with CRMs such as ServiceTitan is a plus.
Familiarity with AI tools for campaign building and optimization is a plus.

Responsibilities

Plan, launch, and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, and Display Networks to achieve defined performance goals.
Manage bid strategies, budget allocation, and ad placements to maximize return on investment (ROI).
Monitor and analyze key performance metrics. Deliver actionable insights and recommendations to improve results and align campaigns with broader business objectives.
Collaborate with our CRM team to accurately track campaign-driven revenue and profitability.
Work with analytics partners to ensure proper setup and functioning of advertising pixels and conversion tracking tools.
Build and optimize landing pages using Unbounce to support campaign goals and enhance user experience.
Foster a collaborative environment that supports knowledge sharing and encourages the professional development of team members.
Collaborate with SEO, creative, and technical teams to ensure cohesive and effective execution of campaign strategies.
Stay current on industry trends, platform updates, and digital advertising best practices to drive ongoing performance improvements.
Engage in professional development opportunities and contribute learnings to the team to support collective growth.