Paid Media Specialist (12-month contract)

Reitmans (Canada) Ltée/Ltd • Montreal, QC

79d • Hybrid

About The Position

The Paid Media Specialist plays a key role in developing and executing integrated media plans across all available digital platforms to support growth and achieve marketing objectives for the RCL banners, in close collaboration with both internal and external partners.

Requirements

• Bachelor’s degree in E-commerce, Marketing, or a related field.
• 2+ years of hands-on experience in digital media buying.
• Proficiency with major media buying platforms: Google Ads, Meta Business Manager, and DSPs.
• Strong knowledge of Paid Search, Display/Programmatic, and Paid Social.
• Bilingualism (French and English) required, both spoken and written, to collaborate with multiple internal teams and operate tools used in the role.
• Excellent communication and presentation abilities.
• Ability to simplify and explain complex concepts to diverse stakeholders.
• Strong collaboration skills and comfort working in a fast‑paced environment.

Nice To Haves

• Practical experience with Google Analytics (an asset).

Responsibilities

• Drive the development of media plans, identifying high‑impact placement and buying opportunities across all stages of the conversion funnel in collaboration with the digital media team.
• Execute and manage multi‑channel campaigns — Display, Social, SEM, and Affiliate — across all major media buying platforms (Google Ads, Meta Business Manager, DSPs, Impact, etc.), working closely with interactive strategists.
• Partner with RCL’s marketing and e‑commerce teams to develop and deploy media strategies, including briefs, audience segmentation, creative coordination, tagging, and tracking.
• Lead Ad Operations (Ad Ops) by overseeing campaign setup and trafficking, budget pacing, ongoing optimizations, and performance reporting.
• Analyze campaign performance in real time and post‑campaign, identifying optimization opportunities to achieve KPIs and evaluating overall results while providing insights to shape future strategies.
• Champion innovation and digital excellence internally by staying ahead of industry trends, emerging ad tech, and evolving best practices.
• Fuel RCL’s omnichannel growth by contributing to media advancements in attribution, personalization, audience strategy, and more.

Benefits

• Comprehensive benefits program
• Flexible Time Off: Paid leave, sick days, and vacation time
• Exclusive Discounts: 50% off regular-priced items from PENN. Penningtons, Reitmans, and RW&CO.
• Referral Rewards: Refer your professional network and earn a bonus
• Growth opportunities: Annual bonuses, career advancement, and tuition reimbursement

What This Job Offers

• Career Level: Mid Level