Paid Marketing Specialist

Hireology • Chicago, IL

2h • $60 - $80 • Hybrid

About The Position

Hireology is seeking a contract Paid Media Specialist to own the day-to-day execution and optimization of our paid media program, across LinkedIn, Google Ads, and display/programmatic channels. You’ll work directly with the Senior Manager of Digital Marketing and be responsible for driving a qualified pipeline through paid channels. This is a hands-on execution role. You’ll be expected to hit the ground running: auditing what’s in place, identifying quick wins, and managing campaigns with minimal ramp time. If you’re motivated by pipeline contribution and not just impressions and clicks, this is the right engagement.

Requirements

• 2–4 years of hands-on paid media experience, including both paid search and paid social
• Demonstrated ability to manage budget and optimize toward pipeline or revenue KPIs and not just vanity metrics
• Strong working knowledge of GA4, UTM strategy, and conversion tracking
• Proven ability to ramp quickly and work independently with light oversight
• Experience in generating performance reports and translating data into clear optimization decisions
• Familiarity with HubSpot or a comparable marketing automation platform for lead tracking and attribution
• Experience with ABM or intent platforms (6Sense, Demandbase, or similar)

Nice To Haves

• Basic Google Tag Manager experience for pixel and tag management
• B2B SaaS or vertical SaaS background
• Exposure to Salesforce for opportunity attribution and reporting

Responsibilities

• Own paid campaign execution across LinkedIn Campaign Manager, Google Ads, and programmatic/display platforms, from setup and targeting to ongoing optimization
• Manage budget pacing and bidding strategy, ensuring spend is allocated efficiently toward pipeline and revenue goals
• Build and test audience segments using first-party data, intent signals from 6Sense, and platform-native targeting to reach in-market accounts across Hireology’s core verticals
• Design and execute A/B tests on ad copy, creative, landing pages, and audience segments, documenting results, and flagging what should be scaled
• Maintain conversion tracking and UTM hygiene in partnership with Operations, ensuring accurate attribution from click to closed deal
• Provide creative direction to internal content and design resources for channel-specific ad assets
• Surface platform updates and emerging tactics relevant to our channels and audience

What This Job Offers

• Career Level: Mid Level
• Education Level: No Education Listed