Paid Media Specialist
About The Position
Job Summary Purdue University is seeking a highly motivated and detail-oriented Paid Media Specialist to join Purdue Brand Studio, Purdue's in-house marketing agency. This role will play a key part in supporting the planning, execution, and operational needs of paid media campaigns for Purdue University. The ideal candidate will have foundational experience in media planning and ad operations, a strong understanding of media strategy, and a passion for driving measurable results. As a key member of the Purdue paid media team, the Paid Media Specialist will: Gather and analyze audience insights and media consumption trends to inform campaign strategies Assist in the development of comprehensive media plans across traditional and digital channels Be well-versed in ad offerings and campaign setup within Google Ads and all social platforms Manage contracts and invoices across internal teams and external vendors Note, this is a fully remote position About Us Within Purdue, the award-winning Brand Studio team serves as the university's central storytelling engine-bringing to life the bold ideas, global impact and people of Purdue. As the chief storytellers and stewards of Purdue's brand, our team creates campaigns and content that inspire pride, elevate visibility and position the university as a leader in higher education and beyond. Follow our stories and stay connected: X: @LifeAtPurdue Instagram: @LifeAtPurdue Facebook: Purdue University LinkedIn: Purdue University YouTube: Purdue University When you join Purdue University, you join a community that keeps moving forward. For more than 150 years, we've been known for not only our groundbreaking work in STEM research, but also for our collective imagination, ingenuity and innovation. Who We Are Purdue is a community built on collaboration, with global perspectives, Boilermaker pride and endless opportunity to live, learn and grow. Join us and contribute to our culture.
Requirements
- Bachelor's degree, preferably with a concentration in marketing, advertising, or communications
- Four (4) years of experience in media planning
- Proficient in various research tools
- Strong proficiency within Excel
- Excellent communication and presentation skills to deliver media strategies and insights
- Knowledgeable of Google Ads (YouTube), Meta, and LinkedIn advertising platforms
- Strong project management skills, with the ability to prioritize and adapt in a fast-paced, dynamic environment
Nice To Haves
- Previous media agency experience
Responsibilities
- Gather and analyze audience insights and media consumption trends to inform campaign strategies
- Assist in the development of comprehensive media plans across traditional and digital channels
- Be well-versed in ad offerings and campaign setup within Google Ads and all social platforms
- Manage contracts and invoices across internal teams and external vendors
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Industry
Educational Services
Number of Employees
5,001-10,000 employees
