Paid Media Specialist - Hybrid - Corporate
About The Position
The SHOW comes alive at MGM Resorts International Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests. THE JOB: The Paid Media Specialist is a key part of bringing our advertising campaigns to life. They will work to build the campaigns within our media platforms or work with our agency partners to ensure all pieces of the campaign are delivered for build. This position will work across paid search, programmatic advertising, paid social and traditional media across a wide variety of MGM Resorts brands in the United States.
Requirements
- Must be 21years of age or older
- High School Diploma or GED equivalent is required
- 2+ years of prior relevant experience in marketing with an emphasis on integrated or digital paid media
Nice To Haves
- Google AdWords and Facebook Blueprint Certifications are highly preferred
- Experience with Trade Desk is highly preferred
Responsibilities
- Execute and optimize integrated media strategies across various properties and brands
- Responsible for key project management tasks, such as media grid updates, audience planning, tag building, reporting and timeline tracking
- Collaborate with their peers to understand how all paid media is working together to optimize campaigns and further company goals
- Maintain a profound understanding of the trends within media as well as the brands and verticals of MGM Resorts that they are responsible for
- Partners and collaborates with property and corporate teams to track and effectively manage the property vertical, corporate and partner media budgets to ensure accuracy; manage the Accounting approval workflow and hierarchy to ensure that direct media partners are paid and contracted within MGM Resorts International’s agreed terms
- Demonstrate expertise in programmatic, paid social and paid search media, including a thorough understanding of platforms, strategies, and optimizations within the paid media landscape to drive performance, shift when necessary and meet business objectives
- Build, maintain, and foster strong relationships with media vendors to ensure successful partnerships, establish contract terms, and stay informed on industry trends and opportunities
Benefits
- Competitive and comprehensive health benefits as well as wellness incentive programs to help you stay healthy physically and mentally
- Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
- Free meals in our employee dining room
- Free parking on and off shift at all MGM Resorts properties
- Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
High school or GED
Number of Employees
1,001-5,000 employees
