Paid Media Specialist

MSC Cruises•Fort Lauderdale, FL

9d•Hybrid

About The Position

MSC Cruises, the world’s third-largest cruise brand, is hiring a Paid Media Specialist to support the development and execution of paid media campaigns. This role will focus on assisting with media planning, buying, and optimization across various platforms to maximize campaign effectiveness, drive brand awareness, customer engagement, and bookings. The Media Specialist will work closely with internal teams and external agency partners to ensure seamless media execution aligned with MSC Cruises’ brand and business objectives. This position offers a hybrid work model requiring 4 days per week in the Miami office.

Requirements

3+ years of experience in media planning, buying, and optimization, preferably within consumer-facing industries such as travel, leisure, hospitality, retail, or similar.
Bachelor's degree in Marketing, Business, or related field; additional marketing certifications or training is a plus.
Detail-oriented and proven ability to thrive in a fast-paced environment.
Experience working with media agencies and vendors, with excellent negotiation and communication skills.
Familiarity with digital advertising formats, audience targeting, and campaign measurement.
Ability to analyze campaign data, generate reports, and provide actionable insights
Knowledge of offline and online paid media strategy, planning and execution.
Strong understanding of Paid Media & Web Analytics Platforms including Meta, Google Ads, SA360, DV360, DCM, Yahoo DSP, TikTok, Pinterest, Reddit, Snapchat, Bing, Google Analytics, and Adobe Analytics.
US Passport or US Permanent Resident required.

Nice To Haves

Media planning experience at Ad Agency and/or in-platform hands on keyboard digital campaign management preferred.

Responsibilities

Plan, execute, and oversee media projects from conception to completion, ensuring all deliverables are met on time.
Manage centralized media team project tracking and save all documents to shared drive.
Own creative trafficking process across offline and online channels, ensuring timely delivery and proper implementation.
Manage creative specs and collaborate with internal and external teams to secure creative for paid campaigns.
Prepare monthly, quarterly & ad hoc asset decks to share creative overview with leadership.
Collaborate with agency and internal stakeholders to synthesize creative reporting to optimize creative strategy.
Support sales & trade team on all paid activity including Trade Media & Co-Op.
Collaborate with marketing and eCommerce analytics to manage media-driven analyses and data-requests.
Review offline plans across Out of Home, Radio & Television to ensure strategic alignment.
Track and analyze campaign performance metrics to identify optimizations to improve performance.
Assist in maintaining relationships with media vendors, agencies, and industry partners to stay updated on new opportunities and emerging media channels.
Stay informed on emerging media trends, digital advertising platforms, and industry best practices, recommending innovative approaches to enhance media effectiveness.
Process invoices from Media Partners & Agency to ensure accuracy and timely payment.
Support marketing budget tracking and reporting to ensure campaigns stay within allocated budgets.