Paid Media Marketing Manager

Signal and Strand•El Segundo, CA

10h•$100,000 - $130,000•Hybrid

About The Position

Signal & Strand is partnering with a leading consumer technology company to hire a Paid Media Marketing Manager. This role is responsible for executing and optimizing paid media programs across a complex digital ecosystem, driving customer acquisition and revenue growth across direct-to-consumer, marketplace, and retail media channels. This is a performance-driven role for someone who thrives in execution, testing, and optimization. You’ll work across platforms, partners, and internal teams to deliver measurable results while continuously improving efficiency and scale.

Requirements

5+ years of experience managing and optimizing paid media campaigns across digital platforms
Strong background in performance marketing within a DTC or ecommerce environment
Deep understanding of CAC, ROAS, attribution models, and performance measurement
Experience building and executing audience strategies and structured testing frameworks
Hands-on experience with platforms such as Google Ads, Meta, TikTok, DSPs, and affiliate channels
Familiarity with analytics tools, pixel implementation, UTM tracking, and A/B testing
Experience working cross-functionally with creative, analytics, and ecommerce teams

Nice To Haves

Experience managing agencies or external partners is a plus
Exposure to emerging or non-traditional platforms (e.g., Reddit, Twitch, Discord) is a plus

Responsibilities

Plan, launch, and optimize paid media campaigns across platforms including Google, Meta, TikTok, DSPs, and affiliate networks
Execute campaigns across DTC, marketplaces (including retail media), and upper and lower funnel initiatives
Develop audience strategies including prospecting, retargeting, segmentation, and suppression
Translate growth strategy into actionable campaign plans, budgets, and test-and-learn roadmaps
Optimize campaigns against key metrics including CAC, ROAS, and revenue contribution
Partner with Brand & Creative teams to develop and refine performance-driven creative assets
Build and maintain dashboards to track campaign performance and report on KPIs
Analyze performance data to identify trends, insights, and optimization opportunities
Collaborate with Analytics and Marketing Operations on attribution, incrementality testing, and tracking infrastructure
Manage relationships with external agencies and vendors, ensuring accountability to performance goals
Test and explore emerging platforms and channels to unlock new growth opportunities