Paid Media Manager

Service Corporation International•Houston, TX

About The Position

Our associates celebrate lives. We celebrate our associates. The Paid Media Manager will manage the internal paid media program. This role sits on the Customer Acquisition team and will responsible for development, implementation and management of display and paid social media programs. In this role, the manager will be responsible for the paid media program performance by identifying new opportunities and optimizing existing campaigns on Meta and Google ad platforms directly; additionally they will: 1. Define the paid media strategy; Lead strategic planning, including budget, media mix, conversion strategy and sales funnel optimizations. 2. Deliver campaign efficiency; delivering on ad dollars spent 3. Collaborate with digital marketing team members, field marketing representatives and IT. Gather, synthesize and distribute campaign results and insights to stakeholders 4. Ensure billing, record keeping and account payments as needed JOB RESPONSIBILITIES Agency and Vendor Management Manage & develop agency and vendor partners to execute assignments according to contract standards and SCI expectations within budget and deadlines. Maintain accurate agency and vendor partners’ Key Performance Indicators (KPI), such as contractual adherence, budget/expenses, optimizations, and service level agreement compliance; identify trends and issues to Representative and collaboratively develop a plan to correct deficiencies; escalate continued deficiencies to Marketing Management. Effectively document action items resulting from meetings with agency and vendor partners or internal stakeholders. Hold teams accountable to deliverables and timelines. Lead agency/vendor marketing program proposals for adherence with SCI, industry, and digital marketing best practices. Review proposals; identify KPIs, goals, and benchmarks; assess budget and timeline for issues or constraints; identity concerns to Marketing Management. Review Field Marketing requests for strategic fit, budget, and timing. Discuss concerns with Field Marketing and influence mutually acceptable resolutions. Build effective, collaborative relationships with Field Marketing, Brand and other internal partners. Lead billing, record keeping and account payments as needed. Demand Generation Operations Collaborate with Marketing and IT teams to develop demand generation or conversion-optimized landing pages to drive campaign objectives. Ensure landing pages are configured with proper analytics and KPI tracking. Reporting & Administration Demonstrate advanced interpretation of campaign results and ability to distil key insights and opportunities from data. Gather, synthesize and distribute campaign results and insights to stakeholders. Compile agency/vendor KPI reports. Write narrative trends/issues summary. Research competitive information, market trends, key insights, and best practices. Maintain process documentation and centralized document storage Additional responsibilities as requested

Requirements

A Bachelors’ Degree in marketing or business related field. A minimum of 5 yrs. Digital Lead generation experience in lieu of a college degree.
A minimum of 5 years’ experience digital marketing management; specifically in lead generation Facebook advertising, display advertising, pay-per-click advertising or a related marketing role
Proven experience establishing strong collaborative relationships across varied sets of stakeholders
Mid-level to advance understanding of the digital advertising landscape and demonstrate a record of accomplishment of driving measurable results to achieve business objectives
Advanced with Bing Ads and Facebook Ads
Advanced with key digital marketing tools, including Google AdWords, Google Analytics and keyword/competitive analysis programs (SEMRush, etc.)
Analytical & organized
Attention to detail
Written and oral communication
Intermediate to Advanced Excel skills
Strong analytical skills (Tableau, Google Analytics)
Ability to offer strategic marketing solutions in response to data analysis
Leadership skills
Ability to communicate across teams and upward to leadership
Ability to travel as needed

Responsibilities

Manage & develop agency and vendor partners to execute assignments according to contract standards and SCI expectations within budget and deadlines.
Maintain accurate agency and vendor partners’ Key Performance Indicators (KPI), such as contractual adherence, budget/expenses, optimizations, and service level agreement compliance; identify trends and issues to Representative and collaboratively develop a plan to correct deficiencies; escalate continued deficiencies to Marketing Management.
Effectively document action items resulting from meetings with agency and vendor partners or internal stakeholders.
Hold teams accountable to deliverables and timelines.
Lead agency/vendor marketing program proposals for adherence with SCI, industry, and digital marketing best practices.
Review proposals; identify KPIs, goals, and benchmarks; assess budget and timeline for issues or constraints; identity concerns to Marketing Management.
Review Field Marketing requests for strategic fit, budget, and timing.
Discuss concerns with Field Marketing and influence mutually acceptable resolutions.
Build effective, collaborative relationships with Field Marketing, Brand and other internal partners.
Lead billing, record keeping and account payments as needed.
Collaborate with Marketing and IT teams to develop demand generation or conversion-optimized landing pages to drive campaign objectives.
Ensure landing pages are configured with proper analytics and KPI tracking.
Demonstrate advanced interpretation of campaign results and ability to distil key insights and opportunities from data.
Gather, synthesize and distribute campaign results and insights to stakeholders.
Compile agency/vendor KPI reports.
Write narrative trends/issues summary.
Research competitive information, market trends, key insights, and best practices.
Maintain process documentation and centralized document storage
Define the paid media strategy; Lead strategic planning, including budget, media mix, conversion strategy and sales funnel optimizations.
Deliver campaign efficiency; delivering on ad dollars spent