Paid Media Manager

Pennsylvania State Employees Credit Union•Harrisburg, PA

3d•Hybrid

About The Position

Members Achieve More isn't just a tagline for us, it's part of everything we do! We're looking for passionate individuals to join our team to help us maintain that focus every day. Want to work somewhere that's remained strong for 90 years, that encourages you to learn, grow, and pursue your dreams? If yes, then read on... The Paid Media Manager is responsible for leading PSECU’s paid media strategy across the entire member journey, from awareness and consideration through conversion and growth. This role ensures paid media investment drives both brand impact and measurable business outcomes, supporting sustainable membership, deposit, and lending growth. The Paid Media Manager owns the strategy, planning, execution, optimization, and measurement of paid media across all channels, with accountability for aligning media investment to full‑funnel objectives. This role partners closely with Brand, Digital, Product, Analytics, and Growth leaders to ensure paid media supports PSECU’s value proposition while driving efficient and scalable conversion. While grounded in analytics and performance measurement, the role places primary emphasis on orchestrating a balanced, full‑funnel media approach that builds awareness and trust, nurtures consideration, and converts high‑intent demand. Schedule: Monday - Friday, two days per week onsite or as needed. In this position, you will

Requirements

Bachelors: Business Administration (Required)
Bachelors: Communication (Required)
Bachelors: Data Analytics (Required)
Bachelors: Marketing (Required)
6–9+ years of experience managing paid media in a multi‑channel, full‑funnel environment | Required

Responsibilities

Full ‑ Funnel Paid Media Strategy Develop and execute an integrated paid media strategy spanning awareness, consideration, and conversion.
Translate enterprise growth objectives into channel‑ and funnel‑specific paid media plans.
Ensure appropriate balance between brand‑building and performance media investments.
Align paid media objectives with brand strategy, value proposition, and member experience expectations.
Channel Planning & Execution Lead media planning, execution, and optimization across paid search, paid social, display, video, programmatic, digital audio, and emerging channels.
Determine the role of each channel within the funnel and across the member lifecycle.
Ensure creative, targeting, and messaging strategies are aligned to funnel stage and member intent.
Continuously test and refine channel mix to improve reach, engagement, and conversion performance.
Awareness & Consideration Growth Partner with Marketing Managers and Creative to support awareness‑driving initiatives and brand campaigns.
Ensure upper‑ and mid‑funnel efforts are clearly connected to downstream outcomes.
Optimize reach, frequency, engagement, and lift metrics to build trust and familiarity with target audiences.
Support education‑based and value‑driven messaging to move prospects toward consideration.
Conversion & Performance Optimization Lead lower‑funnel paid media strategies designed to drive application, account opening, and product adoption.
Align conversion‑focused media tactics with landing pages, digital journeys, and platform experiences.
Monitor and optimize toward cost efficiency, quality traffic, and conversion outcomes.
Ensure paid media contributes to sustainable growth, not short‑term volume alone.
Measurement, Insights & Reporting Track and report on paid media performance across the full funnel, from awareness metrics to conversion outcomes.
Use attribution and performance insights pragmatically to support optimization and planning decisions.
Partner with Analytics and Finance to ensure marketing performance is measured consistently and credibly.
Present clear, actionable insights to marketing leadership that inform investment decisions.
Budget Management & Investment Stewardship Manage paid media budgets with discipline and transparency.
Ensure spend aligns to funnel objectives, performance expectations, and business priorities.
Monitor pacing and performance to identify optimization or reallocation opportunities.
Support planning and forecasting processes with data‑informed recommendations.
Agency & Vendor Leadership Serve as day‑to‑day lead for paid media agencies and platform partners.
Set clear expectations for strategy, execution quality, optimization, and reporting.
Review and challenge recommendations to ensure alignment with funnel objectives and brand strategy.
Ensure partners operate as extensions of the internal team.
Cross ‑ Functional Collaboration Work closely with Marketing, Retail, Creative, Digital Experience, Product, Analytics, and Growth teams.
Ensure paid media strategies are integrated with organic, owned, and earned channels.
Support go‑to‑market initiatives, product launches, and enterprise growth priorities.
Contribute to a cohesive, end‑to‑end member acquisition and engagement strategy.
Continuous Improvement Drive a test‑and‑learn mindset across paid media channels and tactics.
Stay current on evolving paid media platforms, formats, and best practices.
Identify opportunities to improve tools, processes, and capabilities to support full‑funnel effectiveness.
Perform additional responsibilities as assigned.