Paid Media Manager

Maxim Licensing • San Antonio, TX

4d

About The Position

We are looking for a Paid Media Manager who owns performance end-to-end — including creative direction, communication, and continuous optimization . Success in this role requires someone who can identify what’s working, clearly communicate what needs to change, and quickly iterate with the team to improve results . This is a high-accountability role where performance is measured by customer acquisition cost (CAC), ROAS, and revenue growth .

Requirements

• 3+ years of hands-on paid media experience
• Proven track record of managing campaigns with clear CAC or ROAS targets
• Strong communication skills — able to translate data into clear creative direction
• Experience working directly with or guiding creative teams
• Ability to move quickly and operate independently

Nice To Haves

• Experience in high-volume, direct-response environments
• Strong understanding of creative testing frameworks
• Experience with fast iteration cycles and performance-driven teams
• Familiarity with GA4, attribution tools, or analytics platforms

Responsibilities

• Own paid acquisition across Meta, Google, TikTok, and other channels
• Manage and scale budgets based on CAC, ROAS, and LTV targets
• Lead creative testing and iteration cycles — identifying what needs to change and why
• Clearly communicate creative adjustments (messaging, hooks, visuals, offers) to internal teams
• Work closely with designers and stakeholders to pivot quickly based on performance data
• Continuously test and refine campaigns, audiences, and creatives
• Monitor performance daily and make fast, data-driven decisions
• Identify funnel bottlenecks and recommend improvements
• Provide clear reporting with actionable insights, not just data

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed