Paid Media Manager, Paid Search

Labcorp • Durham, NC

7d • Hybrid

About The Position

Recognized as one of Forbes 2024 “America's Best Large Employers” and named to the Forbes 2024 "Best Employers for Diversity", Labcorp is seeking to hire a Paid Media Manager, Paid Search. The Paid Media Manager, Paid Search is responsible for driving demand and new customer acquisition for Labcorp OnDemand, Labcorp’s direct-to-consumer business. This role leads the development and execution of a paid search strategy aligned with business objectives, including channel selection, campaign architecture, and budget management. Success in this position requires a results-driven mindset, with the ability to design and implement strategies that accelerate customer growth. The ideal candidate combines strong analytical and quantitative skills with creativity and proactivity, translating performance insights into actionable business outcomes. Applicants who live within 35 miles of either the Burlington, NC or Durham, NC location will follow a hybrid schedule. This schedule includes a minimum of three in-office days per week at an assigned location, either Burlington or Durham, supporting both collaboration and flexibility.

Requirements

• Bachelor’s degree in Marketing, Advertising, or a related field is required.
• 6-8 years of hands-on experience in strategy, execution & optimization of SEM
• 5+ years managing paid search for a healthcare or healthcare-adjacent B2C eCommerce business
• Excellent writing and verbal communication skills
• Strong analytic skills and ability to relate results to business objectives.
• Proficient at managing projects and ability to self-organize, prioritize, and structure workload.
• Experience working with Google and Microsoft Advertising platforms and running a variety of media tactics within those platforms.
• Expert in analytics tools such as Adobe Consumer Journey Analytics

Responsibilities

• Develop and implement a paid search strategy that aligns with overall business objectives and growth goals.
• Manage day-to-day execution of paid search campaigns, including campaign structure and set up, budget optimizations, ad copy creation, and ensuring performance growth.
• Oversee paid search channel budget, including channel and campaign allocation and pacing.
• Own weekly performance analysis and reporting, delivering insights on key metrics such as CPM, CTR, CPC, conversion rate, revenue, and ROAS.
• Manage ad copy creation and quality control, including submitting creative briefs for copy development, securing legal approvals, and performing regular audits to ensure accuracy and compliance.
• Apply data-driven insights to continuously improve campaign efficiency and maximize ROAS.
• Identify growth opportunities through keyword research, audience targeting, and competitive analysis
• Translate channel performance and competitive trends into actionable business insights for cross-functional teams, including product and retention marketing.
• Leverage performance insights from Google and Microsoft Advertising to inform and optimize keyword-based strategies across emerging platforms, such as TikTok Search Ads, through collaborative planning and execution.
• Work with SEO and content team to influence website content based on paid search findings

Benefits

• Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.
• Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only.
• Employees who are regularly scheduled to work a 7 on/7 off schedule are eligible to receive all the foregoing benefits except PTO or FTO.
• For more detailed information, please click here.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager