Paid Media Manager / Director (Search & Social)

Call Trader • Larkspur, CA

11h • Remote

About The Position

This is a foundational hire for Call Trader’s paid media function. We are seeking a senior, hands-on Paid Media Manager or Director to own, build, and scale paid acquisition across Google Ads and Meta. This role is designed for a builder—someone who is comfortable working independently and building the foundation for long-term scale. This is not a role for managing agencies or inheriting a polished system. You will personally execute, optimize, and make decisions that directly impact performance and profitability.

Requirements

• Proven, hands-on experience owning paid search and paid social campaigns end to end
• Deep expertise in Google Ads and Meta Ads, including setup, optimization, and scaling
• A background in performance-driven, lead-generation environments
• Experience managing meaningful budgets with a clear focus on profitability and efficiency
• Strong analytical skills and comfort using data to inform decisions and prioritize trade-offs
• Demonstrated experience rebuilding, stabilizing, or scaling underperforming accounts
• Ability to operate autonomously and serve as a trusted thought partner to founders on paid media strategy and execution
• Comfort working in ambiguous, fast-moving environments with minimal hand-holding
• A strategic mindset paired with hands-on execution and accountability for results

Nice To Haves

• Desired experience in regulated or high-intent lead-generation categories (e.g., insurance, financial services, auto, SSDI)

Responsibilities

• Full ownership of paid search and paid social strategy and execution
• Hands-on campaign management across Google Ads and Meta Ads
• Diagnosing and correcting inefficient spend, performance leakage, and attribution gaps
• Budget ownership with accountability for ROI and efficiency
• Keyword strategy, audience development, creative testing, and funnel optimization
• Ongoing testing and iteration across ads, landing pages, and offers
• Close collaboration with Sales, Compliance, and Engineering to align media with downstream results
• Advising leadership on: Where spend should be scaled, reduced, or reallocated What tools, data, or resources are needed When and how to build out a paid media team
• Mentoring and working alongside a high-potential internal team member
• Establishing the foundation for a scalable, in-house paid media function

Benefits

• Medical, dental, and vision insurance (company contribution toward medical premiums)
• 401(k) with 4% company match
• Generous PTO (3 weeks to start; 4 weeks after 2 years)
• Company-paid conferences and travel
• Annual senior-team retreats
• Flat organization with direct access to leadership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed