Associate Performance Media Manager - Paid Search + Paid Social
About The Position
Collective Measures is currently seeking a full time Associate Performance Media Manager to be directly responsible for the oversight and performance of paid social and paid search advertising. The Associate Performance Media Manager will be an important member of the staff who delivers best-in-class execution and strategy of paid placement advertising and will work on developing paid social and search strategies, implementing, reporting on, and analyzing media campaigns top-to-bottom across multiple websites and platforms. A background in metrics and results-driven optimization is vital.
Requirements
- 2+ years of paid social or paid search marketing experience
- Working knowledge of Google Analytics and tagging best practices
- Advanced understanding of paid social advertising (Facebook, Instagram, Twitter, LinkedIn, Snapchat, YouTube etc.)
- Excellent written and verbal communication skills
- Ability to work independently as well as with a team
- Outstanding organizational skills and the ability to manage multiple projects simultaneously while meeting deadlines
- Self-starter approach to work, a positive attitude, and a drive to consistently meet and exceed objectives and take on more responsibility
- Strong experience with Microsoft Excel
Nice To Haves
- Preferred working knowledge of 3rd party platforms like Marin, Skai, DoubleClick DFA/DCM, etc
- Preferred experience with Tableau or other data visualization platforms
- Agency experience will be given preference
Responsibilities
- Day-to-day oversight and execution of paid social campaigns and paid search campaigns
- Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing
- Lead day-to-day management and optimization of client Paid Social and paid search initiatives
- Campaign planning, strategy, and plan documentation
- Campaign tactics and segmentation build-out and optimization
- Bidding optimizations
- Test planning, recommendations, and management
- Custom analysis, reporting, and insights
- Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics
- Summarize and communicate the status of all campaigns with appropriate internal and external contacts
- Work with project managers and team leads to create and ensure timely delivery of project requirements
- Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents
- Help elevate paid social practices for the agency by working in collaboration with performance media team leads
Benefits
- Participation in the Employee Stock Ownership Plan
- Comprehensive health insurance plan options, including 100% paid plan
- Employee dental, life and disability coverage, 100% paid
- Participation in 401(K) Plan with generous employer match
- Generous paid parental leave
- Generous PTO policy, including 11 paid holidays per year
- Employee wellness stipend + home office stipend
- Commuter stipend (for hybrid employees)
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
