Paid Media Manager, Influencer & Affiliate

Headspace

4d•$79,200 - $126,500•Hybrid

About The Position

We are seeking a dynamic Paid Media Manager with expertise in influencer and affiliate marketing to join our performance marketing team. This role will be responsible for driving performance, managing partnerships, and executing campaigns that deliver measurable business impact. The ideal candidate is data-driven, highly organized, and has strong relationship-building skills with both creators and agency partners. You will collaborate cross-functionally with Brand, Creative, Content, Product Marketing, Analytics, Finance, & Legal to ensure programs support major launches and align with key business objectives.

Requirements

5+ years of experience in influencer and affiliate marketing.
Proven track record of managing influencer campaigns and affiliate programs and hitting DR targets.
Data-driven, analytical mindset with experience in performance tracking and reporting.
Highly organized with excellent attention to detail.
Ability to manage & optimize spend against pre-existing budgets and prioritize multiple projects simultaneously.
Strong communication and relationship-building skills including the ability to effectively secure talent and manage external agencies.
Strong verbal and written communication skills.

Nice To Haves

Mobile app / subscription experience is strongly preferred but not required
Passion for the mental health & mindfulness space

Responsibilities

Identify and review potential influencer and creator partners across key platforms.
Review content and provide actionable feedback to ensure brand alignment.
Lead testing & ideation for upcoming influencer campaigns.
Track, analyze, and report on weekly influencer performance to leadership and cross functional partners.
Manage influencer budgets, ensuring efficient spend allocation and optimizing strategy based on performance.
Generate tracking codes and links for campaigns.
Conduct competitive reviews to benchmark and optimize strategy.
Serve as the primary point of contact for creators and influencer agency.
Review and approve new affiliate partner opportunities.
Manage day-to-day affiliate approvals and communications.
Oversee performance reporting and campaign measurement, iterating off of insights.
Track, analyze, and report on weekly affiliate performance to leadership and cross functional partners.
Issue and manage affiliate tracking codes.
Handle voucher code reversals and compliance monitoring.
Serve as the primary point of contact for partners and affiliate agency.