Affiliate & Influencer Growth Manager

goodr • Los Angeles, CA

13d • $100,000 - $115,000 • Hybrid

About The Position

Do you just get Influencers? You know…those magical beings who can turn avocado toast into a lifestyle brand and make us question if we really need a second cup of coffee (spoiler: we do!). If you live and breathe creature culture and know how to spot the next big thing, this role is for you.
The Affiliate & Influencer Growth Manager owns and scales goodr’s creator ecosystem across paid influencer campaigns and affiliate-driven revenue. Sitting at the intersection of brand, growth, finance, and data, this role blends storytelling with performance to turn creators into a measurable, scalable growth channel.
You’ll build long-term creator partnerships, fuel GTM moments, and ensure influencer and affiliate programs deliver both cultural impact and real business results. All while keeping things fun, smart, and on-brand.

Requirements

• 3+ years experience in affiliate and influencer marketing with a proven track record of managing TikTok Shop and/or Instagram programs
• Affiliate software experience is a must!
• Strong analytical, forecasting, and performance optimization skills
• Familiarity with affiliate platforms, creator tools, and attribution analytics
• Comfortable working with KPIs, dashboards, and revenue targets
• Highly organized, proactive, and able to manage multiple initiatives with urgency
• Collaborative, curious, and motivated by building high-impact growth programs
• Proven track record of revenue ownership
• Ability to contribute fresh ideas and guide influencers on producing high-quality, engaging content
• Excellent organizational and project management skills, with the ability to manage multiple projects simultaneously
• Loves the work more than a paycheck
• Thinks planning and organizing are fun
• Loves to create order out of chaos
• Is happy to give away credit to their team
• Loves getting and giving feedback
• Is into personal growth
• Thinks Fun is doing great work (not just partying)
• Is proactive and an independent problem solver! (Can you google a question?)

Nice To Haves

• BIG bonus points if you’ve worked with Amazon and YouTube affiliate programs
• May or may not have a degree...we don’t care (bonus points for Basset Hound Science or Dinosaur Law)

Responsibilities

• Design, launch, and scale an influencer affiliate program from inception, delivering the strategic roadmap, affiliate strategy, and hands-on implementation
• Drive the strategy, execution, and optimization of all paid influencer and affiliate programs to meet both brand awareness and revenue targets
• Identify, vet, and recruit creators across social commerce platforms who align with brand voice and campaign objectives
• Develop comprehensive briefs, contracts, and performance playbooks to guide creator content and ensure brand alignment
• Manage the full lifecycle of creator relationships, including onboarding, contract negotiation, payouts, and long-term loyalty incentives
• Own the influencer affiliate marketing program by setting commission structures and CPA targets to ensure profitable ROI and contribution margin
• Manage and scale the affiliate program through active coaching and by transitioning high-performing brand ambassadors into revenue-driving roles
• Collaborate with Paid Media and Social teams on content whitelisting, paid amplification, and multi-channel content reuse
• Partner with our Finance, Legal, and Business Intelligence teams to manage budgets, ensure FTC compliance, and maintain attribution accuracy
• Define success metrics and produce regular performance readouts to forecast growth and share actionable insights with leadership
• Maintain high standards for content quality and brand safety across all active partnerships
• Manage day-to-day program operations independently while escalating material risks or budget variances as needed
• No direct reports – you get to lead the affiliate strategy, without managing your fellow flamingos
• This role is in the Impression Marketing team and will report directly to the Awareness Marketing Manager
• Perform other related duties as assigned

Benefits

• Paid vacation (we encourage you to take time off!)
• Flexible work environment (want to go for a run at 11am on Wednesday, go for it!)
• Paycheck... obviously. Salary range: $100k-$115k, final offer will be made within this range based on experience
• Medical, Dental, and Vision benefits
• 401(K) with company matching
• Financial Wellness Counseling
• Sunglasses. Duh.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed