Senior Manager, Social & Influencer Growth
About The Position
Medical Guardian is a fast-growing digital health and safety company on a mission to help people live a life without limits. With 13 consecutive years on the Inc. 5000 list of Fastest Growing Companies, we’re redefining what it means to age confidently and independently. We support over 625,000 members nationwide with life-saving emergency response systems and remote patient monitoring solutions. Trusted by families, healthcare providers, and care managers, our work is powered by a culture of innovation, compassion, and purpose. Medical Guardian is evolving from a traditional medical alert provider into a modern connected-care membership platform designed to support independence, proactive wellness, and caregiver confidence. This transition changes how marketing must function. Social and influencer are no longer top-of-funnel awareness channels. They are cross-funnel growth levers that drive acquisition, reinforce member value, reduce churn, and strengthen long-term engagement. This role will architect and scale the social and creator ecosystem that supports that vision. You will own the organic social presence and brand content strategy, set direction for influencer programs executed in partnership with our agency, integrate social insights into Salesforce Marketing Cloud, formalize member advocacy, and ensure every creator dollar works across the entire lifecycle.
Requirements
- 7+ years in social and influencer marketing
- Demonstrated experience driving both acquisition and retention impact
- Experience operating within CRM / marketing automation ecosystems (Salesforce Marketing Cloud preferred)
- Strong working knowledge of multi-touch attribution in considered purchase models
- Experience with offline conversion tracking and call attribution environments
- Mandatory proficiency in Sprout Social
- Proven ability to build influencer programs from the ground up
- Experience integrating creator content into broader lifecycle marketing system
Nice To Haves
- Healthcare, caregiver, or aging audience marketing experience
- Experience formalizing referral or advocacy programs
- Deep understanding of trust-building in regulated or high-consideration categories
Responsibilities
- Full-Funnel Social & Influencer Strategy
- Brand & Content Strategy
- First-Party Data & Audience Asset Development
- Influencer & Creator Program Management
- Member Advocacy & Referral Amplification
- Attribution & Measurement Integration
- Social Listening & Market Intelligence
- Performance & Optimization
Benefits
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick Time Off & Holidays)
- Company Paid Short Term Disability and Life Insurance
- Retirement Plan (401k) with Company Match
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
