Social & Influencer Strategist

WeightWatchers

6d•Hybrid

About The Position

WeightWatchers is a global digital health company and the world’s #1 doctor-recommended, clinically studied behavioral weight health program. For sixty years, we have led the industry by blending science and community to help millions of people build sustainable healthy habits. As the science of weight health rapidly evolves, so does WeightWatchers. We are redefining the category by developing new clinical pathways for GLP-1 medication access, creating specialized behavioral programs for members on weight-loss medications, and integrating medical care with our proven habit-change framework. By combining these clinical breakthroughs with our digital-first community, we are uniquely positioned to lead the future of weight health care. The Social & Influencer Strategist supports the execution, coordination, and delivery of the brand’s social and influencer ecosystem. This role operationalizes the content and influencer strategy — ensuring timelines are met, deliverables are tracked, and campaigns launch seamlessly across platforms. This is a highly organized, detail-oriented doer with strong platform fluency. The ideal candidate is “chronically online,” deeply immersed in social culture, and able to spot emerging trends early — while also being structured enough to manage trackers, decks, and reporting. This role blends executional rigor with creative instinct and trend awareness.

Responsibilities

Support end-to-end execution of social content and influencer initiatives across evergreen, campaign, and reactive moments
Coordinate timelines, approvals, publishing workflows, and cross-functional communication to ensure on-time delivery
Track influencer contracts, deliverables, usage rights, and rollout schedules; ensure all obligations are fulfilled
Assist in content creation where needed (concepting, filming, editing, trend adaptation), bringing a creator’s mindset to the team
Monitor social platforms daily to identify emerging trends, formats, creators, and cultural moments; proactively surface opportunities
Support management of the editorial calendar and ensure content is properly tagged, organized, and distributed
Build and maintain trackers, templates, and organizational systems that improve workflow clarity and efficiency
Pull performance data and identify early engagement signals across platforms
Create reporting decks, campaign recaps, and performance summaries that translate metrics into clear insights
Synthesize trend insights and audience sentiment into actionable recommendations for the Senior Manager and Head of Social & Influencer
Support community management and monitor audience feedback, flagging risks and opportunities