Paid Media Manager, Amazon PPC (Amazon Advertising, Principal Level)
About The Position
Luminize is seeking a Principal Level Paid Media Manager with expertise in Amazon PPC (Amazon Advertising) to join their team in San Diego, CA. This role involves owning large enterprise brands and significant monthly ad spend, making critical decisions that impact profitability as Luminize owns the inventory. The position requires end-to-end ownership of accounts, including escalations and developing solutions to prevent recurrence. The successful candidate will also be responsible for building tools, templates, and playbooks for the department, as well as developing other strategists. A key aspect of this Principal seat is the ability to reason in terms of contribution margin, not just ROAS, given the company's inventory ownership model. The role involves a significant amount of hands-on execution within the Amazon Ad Console, including campaign restructuring, Search Term Report analysis, negation strategy, and optimizing branded spend against organic rank.
Requirements
- Hands-on management of Amazon Sponsored Products or Sponsored Brands inside Ad Console within the last 12 months. Hands-on Google Ads or Microsoft Ads paid search also counts as a route in, though at this level we will expect the Amazon depth to be there.
- 8+ years in advertising, 4+ of them in Amazon PPC, with your most recent platform work no more than 18 months old
- At least one named enterprise account you personally owned, with the spend you controlled and a measurable thing you changed about it
- Something you have built that other people adopted - a toolset, template, training module or playbook used beyond your immediate team
- Expert fluency in negation strategy, match types, harvesting rules and Top of Search modifiers, including your own click or spend threshold before you negate
- You lead with ACOS and TACOS unprompted, and you can reason about spend against contribution margin when the inventory is owned
- Real Excel or Sheets analysis - you have built the model, not read someone else's
- You can run a high-stakes enterprise client meeting and own an escalation in front of a stakeholder
- Able to work onsite in San Diego 5 days a week
Nice To Haves
- Agency experience across a large book of business
- Perpetua, Helium 10 or similar tooling
- Walmart Connect, Instacart Ads or other retail media breadth
- Vendor Central depth alongside Seller Central
- Bachelor's degree in Marketing, Business or a related field, or the equivalent in experience
Responsibilities
- Lead Amazon PPC strategy and manage complex advertising campaigns
- Partner with enterprise clients, solving high-impact challenges and delivering measurable results
- Analyze campaign data to craft insights and action plans that drive growth
- Mentor junior strategists and shape internal best practices
- Stay ahead of industry trends and leverage AI to optimize performance
- Design tools and templates that improve efficiency across the organization
Benefits
- Comprehensive medical coverage, choose from multiple plans through Anthem Blue Cross
- Dental & vision, including orthodontia and annual exams
- Pet benefits, savings on vet care, products, and services
- Paid Vacation, accrue 120 hours a year, with rollover
- Paid holidays and sick time
- 401(k) with company match
- Relocation support is available for the right candidate
- Udemy course access and additional training
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What This Job Offers
Job Type
Full-time
Career Level
Principal
Education Level
Associate degree
