Paid Media Associate

Westman Atelier•New York, NY

1d•$70,000 - $80,000

About The Position

The Paid Media Associate will assist in profitable and diversified customer acquisition. A key liaison across teams and our agencies, this role is a key contributor to paid channel creative, performance, execution, and hindsight. Reporting to the Senior Manager, Digital Marketing, this role will be data and metrics-driven while still contributing creative insights and ideas. Strong candidates will be highly organized and detail-oriented, skilled in creative research and development, and versed in best practices for performance media.

Requirements

Bachelor’s in Marketing, Advertising, Communications or related field
1-2 year’s experience scaling performance marketing channels, preferably in-house at a DTC, luxury, beauty, or lifestyle brand.
Highly analytical with a strong eye for luxury brand aesthetic and creative storytelling.
Excellent written and verbal communication skills; comfortable presenting data clearly to non-technical audiences.
Google Ads & Meta Blueprint Certification preferred.
Familiarity with Shopify, attribution or affiliate platforms is a plus.
Advanced proficiency in Microsoft Excel & Google Analytics
Experience with DSPs/Ad Management tools for Facebook/Instagram, Google/YouTube, TikTok, and Pinterest
Agile, highly organized individual with a knack for data and brand voice.

Nice To Haves

Google Ads & Meta Blueprint Certification preferred.
Familiarity with Shopify, attribution or affiliate platforms is a plus.

Responsibilities

Manage creative development, audience strategy, ad approvals, and performance measurement for paid media campaigns across various platforms including Meta, TikTok, Google, Bing and affiliate networks.
Daily point of contact with digital marketing agencies, ensuring they are up to date on goals, calendar shifts, creative delivery, etc.
Create paid ad briefs and work with design teams to develop winning ad formats.
Track and report on performance in partnership with the digital team on a weekly, monthly and quarterly basis.
Analyze user journeys and identify performance trends; Present concise and actionable learnings to creative and content teams.
Translate campaign analytics into actionable growth strategies, proactively identifying demand generation and revenue opportunities.
Execute A/B testing strategy that meets broader KPI goals and brand guidelines
Consistently maintain a strong eye in the market for emerging channels and trends, selecting strong content for usage rights.
Partner cross-functionally with brand, ecommerce, design, and retention teams to develop aligned content.