Paid Creative Producer w/ a sense of humor - Marketing

Shinesty•Denver, CO

5d•Hybrid

About The Position

At Shinesty, our mission is to force the world to take itself less seriously. We make people laugh first and sell second. Our mothers don’t always approve of what we do, but the millions of people we’ve entertained over the years do. We’re looking for a Paid Creative Producer who is ready to create video, stills, dynamics and any new ad format across all paid channels every single week. You find ad inspiration without even trying. You’re deeply entrenched in social trends while understanding how paid creative differs from organic. You are ready to roll your sleeves up and be a creator by any means necessary: sourcing UGC, filming lo-fi iPhone content, directing hi-fi photo/video shoots, leveraging AI powered creative tools, etc. We all bring the ideas, you work quickly to get them produced and launched. If you have more funny ideas than you know what to do with and you feel confined by boring brand guidelines…you’ve come to the right place to play, test and learn.

Requirements

You’re a creator who understands performance balancing audience needs and wants, not just someone who makes funny or aesthetic content: you prioritize the best and cut the weak concepts.
You know what paid success looks like. You can clearly articulate why video 1 scaled and video 2 flopped.
You have an abundance of ideas running around in your brain that are dying to get out.
You understand how different audiences respond to different formats and messages at different points in the funnel.
You are a clear communicator and a team player
You can work independently when the idea calls for it.
You’re willing to pick up a phone and execute your ground-breaking ideas
You have 1-3 years experience working in content creation for paid social and/or you have an eye for what makes content engaging: you document your life, trips, food, pets, etc in an engaging way and are ready to apply your talents to Shinesty’s content
You have copywriting instinct - human tone is essential, perfection is not required
You are comfortable directing talent on set
You see what needs to happen and get it done without waiting for answers to every question
You are in-tune to internet culture and both paid and organic social trends
Convince us you can do the job anyways.
Have a tenacious attitude for entertaining and know when to champion an idea
Make us laugh
Get the brand
Can explain / show how you would get it done
Want to build something unique every single week and learn from your success and failures

Responsibilities

Analyze and internalize performance insights from team members and build on what’s working, learn from what’s not
Brainstorm a plethora of ideas, qualify and prioritize them, get approvals, go out and actually create the content whether that be leveraging existing content, using AI creative tools, working with our photographer/videographer, with another producer, with talent, or on your own with an iPhone, a hypothesis and the desire to get it done right
Work directly with our photographer/videographer, Creative Producer, Graphic Designers and Video Editors to bring your ideas to life
Manage Campaigns: strategize, conceptualize and execute smaller scale campaigns by building and testing strong content
Write scripts in Shinesty’s brand voice
Write UGC scripts like a chameleon: be able to adapt Shinesty’s brand voice into the audience you are targeting
Manage content, relationships, timelines, and budgets with influencers and creators as necessary
Write on brand ad copy
Review your past launches, iterate on what worked, learn from what didn’t, build your next test stronger than the last
Use AI to enhance your workflows, provide proof of concept and even create launch-ready assets