Paid Channels Marketing Manager

Harvest Hosts•Vail, CO

8d•$30,000 - $40,000•Remote

About The Position

We’re looking for a Paid Channels Marketing Manager to lead the execution, optimization, and scaling of paid media campaigns, with a primary focus on Google’s ad suite. This is a hands-on, results-driven role for a highly analytical and aggressive media buyer who knows how to turn data into growth. This role will sit at the intersection of media buying, performance strategy, and creative ideation. You’ll be expected to manage and optimize campaigns across Google Search, Demand Gen, Performance Max, and YouTube while identifying new opportunities to scale revenue efficiently through testing, creative insights, and platform innovation. This is not a brand-only or strategy-only role. We’re looking for someone who lives in the platforms, moves quickly, and has a proven track record of driving sales while improving advertising efficiency. This person should also bring a strong performance creative mindset, with the ability to ideate high-converting ad concepts and creative directions that our creative team can execute.

Requirements

5–8+ years of experience in performance marketing, digital acquisition, or paid media management
Deep expertise in Google Ads, including Search, Demand Gen, Performance Max, and YouTube
Strong hands-on experience managing and optimizing Meta campaigns
Proven success scaling paid media programs while optimizing toward CPA and improving overall efficiency
Highly analytical with strong data interpretation skills and comfort working directly in platform reporting, GA4, and other analytics tools
Strong understanding of attribution, conversion tracking, testing methodology, and performance measurement
Strong performance creative instincts, with the ability to identify concepts, offers, hooks, and design approaches that drive acquisition results
Experience partnering with creative teams to translate performance insights into effective ad creative
Demonstrated ability to spot trends early, test new ideas quickly, and apply learnings to improve performance
Self-directed, accountable, and comfortable operating in a fast-paced, growth-focused environment
Excellent communication skills with the ability to turn data into clear recommendations, creative direction, and action plans
Experience with MTA reporting platforms like Northbeam and Triple Whale

Nice To Haves

Experience with other paid channels such as TikTok, Reddit, LinkedIn, Microsoft Ads, affiliate, or programmatic is a strong plus

Responsibilities

Own and manage paid media strategy and execution across Google Ads, including Search, Demand Gen, Performance Max, and YouTube
Plan, launch, monitor, and optimize campaigns in Meta Ads Manager
Aggressively scale campaigns while maintaining or improving CPA, conversion rate, and overall advertising efficiency
Analyze campaign, audience, creative, and funnel performance to identify opportunities for growth
Build and execute ongoing testing roadmaps across bidding strategies, audiences, landing pages, creative approaches, and campaign structures
Develop creative hypotheses and performance-oriented ad concepts, including messaging angles, hooks, and design directions for the creative team to execute
Partner closely with the creative team to brief, refine, and iterate on concepts based on testing insights and performance data
Monitor performance daily and make data-driven optimizations to budgets, bids, targeting, placements, messaging, and creative direction using Northbeam
Identify and test new channels, tactics, and platform features to unlock incremental growth
Report on performance trends, insights, and recommendations with a strong focus on revenue impact and efficiency metrics