Manager, Digital Channels
KFC•Fort Lauderdale, FL
19h
About The Position
The Manager, Digital Channels is responsible for driving execution of digital initiatives across assigned markets within the KFC Latin America & Caribbean region. This role partners closely with franchisees and cross-functional teams to implement and optimize eCommerce, CRM, and digital experience strategies, ensuring strong performance and consistent customer experiences at the market level.
Requirements
- 5–8 years of experience in eCommerce, digital, or customer experience roles
- Strong analytical skills and comfort working with digital performance metrics
- Ability to manage multiple priorities across markets and stakeholders
- Strong communication and influencing skills
- English required
Nice To Haves
- Experience in multi-market or franchise environments preferred
- Experience with digital platforms, CRM, and/or aggregators preferred
- Spanish and/or Portuguese preferred
Responsibilities
- Market Ownership & Execution Own end-to-end execution of digital initiatives across assigned markets, including eCommerce platforms (web/app), aggregators, kiosks, and CRM programs
- Partner with franchisees to implement regional digital strategies while adapting to local market needs
- Ensure alignment with regional roadmap and brand standards set by the Head of eCommerce Performance & Optimization
- Monitor and analyze key digital KPIs (conversion, sales, retention, etc.) at the market level
- Identify opportunities to improve performance and customer experience through data-driven insights
- Support test-and-learn initiatives to continuously optimize digital channels
- Act as a day-to-day point of contact for franchise partners on digital topics
- Support adoption of tools, platforms, and best practices to drive digital growth
- Collaborate cross-functionally with Marketing, Operations, and Global Digital teams
- Support execution and enhancement of digital customer experiences across platforms (app, web, kiosks, delivery)
- Coordinate with technology vendors and partners to ensure smooth implementation and performance
- Assist in rollout and execution of CRM and loyalty initiatives across assigned markets
- Ensure proper utilization of customer data to drive engagement and frequency
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
Upload and Match Resume
What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
Number of Employees
1-10 employees
