Paid Advertising Lead (Remote - U.S.)

FourFront • Glenside, PA

7d • Remote

About The Position

FourFront is seeking a Paid Advertising Lead for a remote, U.S.-based position. This senior, hands-on role is responsible for owning the paid advertising function, including strategy, execution across multiple platforms, managing freelancers, and client communication. The ideal candidate will have a strong analytical and strategic mindset, experience managing large budgets, and the ability to lead client conversations with confidence and clarity. This role is crucial for managing sophisticated, high-spend accounts and ensuring client satisfaction in a dynamic digital marketing environment.

Requirements

• 7+ years of hands-on paid advertising experience, including significant agency experience
• Deep experience managing campaigns in Google Ads and Meta, plus familiarity with other platforms
• Experience overseeing large budgets (six- and seven-figure annual spend)
• Strong understanding of conversion tracking and how platforms connect to GA4 and GTM
• Proven experience leading client conversations and explaining performance under pressure
• Experience managing freelancers, vendors, or junior practitioners
• A strategic, analytical mindset paired with strong execution
• The ability to work independently while collaborating closely with internal teams
• Cares about client outcomes—not just dashboards
• Confident without being aggressive
• Can “read the room” and adjust communication style
• Holds people accountable without creating unnecessary friction
• Decisive, thoughtful, and adaptable
• Dislikes rigid thinking and cookie-cutter strategies
• Does not regurgitate metrics without insight
• Is not overly long-winded or evasive in conversation
• Can explain performance clearly to non-specialists
• Does not come on too strong with clients or collaborators

Nice To Haves

• Familiarity with Microsoft/Bing Ads, YouTube, and Spotify advertising platforms

Responsibilities

• Lead paid advertising strategy across platforms including Google Ads, Microsoft/Bing Ads, Meta, YouTube, and Spotify
• Build campaigns from scratch, take over and optimize existing accounts, and audit/fix inherited issues
• Analyze performance data to identify insights, diagnose problems, and recommend strategic changes
• Forecast budgets and expected outcomes; manage pacing and efficiency
• Stay current on platform changes and emerging opportunities, including new advertising channels
• Serve as the paid advertising expert on client calls
• Lead reporting conversations that go beyond numbers to explain why performance changed and what comes next
• Confidently answer client questions in real time, using data to support recommendations
• Communicate clearly and concisely—without rambling, deflecting, or hiding behind metrics
• Build trust with clients who are curious, sophisticated, and sometimes under pressure
• Manage and oversee freelance paid media specialists across platforms
• Set clear expectations for responsiveness, quality, and deliverables
• Review work, provide feedback, and hold freelancers accountable while maintaining productive relationships
• Identify, vet, onboard, and manage new freelancers as needed
• Ensure consistency in execution, reporting, and client experience across accounts
• Work closely with FourFront’s SEO teams to ensure paid advertising efforts align with broader digital strategy and business goals
• Partner with internal teams and freelancers to ensure insights, reporting, and initiatives feel connected and not siloed
• Use cross-channel data and insights to inform paid strategy and help clients understand how paid advertising supports and amplifies other marketing efforts
• Contribute to a cohesive client experience where recommendations across channels reinforce one another
• Help refine processes, templates, and standards for campaign management and reporting
• Partner with Project Managers and Analytics to improve visibility into performance
• Contribute to the evolution of FourFront’s paid advertising approach and differentiation
• Support long-term growth of the paid advertising service, including potential future in-house expansion

Benefits

• Competitive salary
• Full benefits package
• Flexible work hours
• Generous PTO
• Company-wide winter break

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed