Paid Ads Specialist

Konstruct Digital•Calgary, AB

2d•Hybrid

About The Position

We are hiring and looking for our next top Paid Media Specialist who is ready to contribute to a diverse portfolio of clients across North America. Konstruct is a B2B-focused digital marketing agency headquartered in Calgary, Alberta, with clients all over North America, specializing in search, paid, and content marketing. We have a hybrid work model with three in-office days. We are serious about having a healthy work-life balance and believe we can’t grow as a company unless we help you grow as a marketer. We take our culture seriously, creating an environment where people can learn, grow, and have fun doing great work together. We’re looking for curious self-starters who don't settle for "good enough" and sweat the details. As a Paid Ads Specialist, you will develop paid strategies to drive successful revenue generating campaigns from beginning to end. You will help drive valuable insights and report on results: What is working and why? What are the next opportunities? How can we best scale the campaign? We’re looking for an experienced Digital Marketer with a focus on paid ads to join our team and help guide our clients to success! The right candidate lives and breathes paid media, has up-to-the-minute knowledge of the latest PPC and digital marketing trends, and always keeps themselves up to date. You love the pace and embrace change. You live by the motto “implement, test, optimize, repeat”. You want our clients to get the best bang for their buck and grow like crazy. Data makes you tick, you can never get enough of it and can get lost in spreadsheets analyzing data for hours. Candidates must be located in the Calgary area.

Requirements

2+ years of ad buying and managing experience across paid acquisition platforms
2-5 years experience in a related discipline (Marketing, Digital or eCommerce)
Thorough understanding of digital marketing and PPC best practices and strategies
Proven experience building, maintaining, and optimizing successful digital strategies and paid campaigns on platforms like Google, Facebook, LinkedIn, Twitter, Microsoft, and YouTube
Proficiency managing mid-to-large-scale budgets
Great at copywriting.
Familiarity with A/B and multivariate experiments
Great analytical skills and pattern recognition.
Excellent written and verbal communication skills
Experience with Google Analytics
Must be located in the Calgary area.

Nice To Haves

Prior agency experience
Google Ads Certified in Search, Display, Shopping, and Video
Microsoft Ads Certified
Facebook Certified
Google Analytics Certified
Experience setting up analytics and conversion tracking (Google Analytics / Google Tag Manager)

Responsibilities

Develop paid strategies to drive successful revenue generating campaigns from beginning to end.
Help drive valuable insights and report on results.
Analyze what is working and why.
Identify next opportunities.
Determine how to best scale the campaign.
Guide clients to success through paid ads.
Implement, test, optimize, and repeat strategies.
Manage multiple goals (revenue, engagement, awareness) and continuously improve month-over-month KPI targets.
Manage mid-to-large-scale budgets.
Write headlines that get (and convert) the click.
Craft new angles on demand.
Conduct A/B and multivariate experiments.
Analyze data to spot trends, trim the fat, and scale what's working.
Assess campaign performance and pinpoint issues using a data-first approach.