Paid Ads & Lead Generation Specialist VA

Linkage Web Development

3d•$4 - $5•Remote

About The Position

We are looking for a results-driven Paid Ads & Lead Generation Specialist to manage and optimize paid advertising campaigns while developing effective strategies to generate qualified leads. The ideal candidate has hands-on experience managing Google Ads and Facebook/Meta Ads, understands lead-generation processes, and can determine which marketing channels are most appropriate for a business. The successful candidate should be able to go beyond campaign execution and provide strategic recommendations on how businesses can generate more leads, improve campaign performance, and maximize their marketing budget.

Requirements

Proven hands-on experience managing Google Ads campaigns
Proven hands-on experience managing Facebook/Meta Ads campaigns
Strong understanding of paid advertising and lead-generation strategies
Experience developing and improving lead-generation processes
Ability to determine which marketing channels are appropriate based on business goals and target audience
Experience with email marketing and lead nurturing
Strong understanding of campaign metrics such as CPL, CPA, CPC, conversion rate, and ROI/ROAS
Ability to analyze campaign performance and make data-driven optimization decisions
Strong analytical, problem-solving, and communication skills
Ability to work independently and manage campaigns with minimal supervision

Nice To Haves

Experience working with US-based businesses or clients is a strong advantage
Experience with cleaning, home services, or other local service businesses is a plus

Responsibilities

Create, manage, and optimize Google Ads campaigns
Create, manage, and optimize Facebook/Meta Ads campaigns
Conduct keyword research, audience targeting, and campaign setup
Manage advertising budgets and monitor campaign performance
Test and optimize ad copy, targeting, creatives, keywords, and bidding strategies
Monitor key performance metrics such as leads, cost per lead, conversion rate, CPC, and CPA
Identify underperforming campaigns and implement strategies to improve results
Develop and implement lead-generation strategies based on business goals
Identify target audiences, service areas, and ideal customer profiles
Build and improve lead-generation processes from advertising to lead capture and follow-up
Evaluate lead quality and identify opportunities to improve conversion rates
Recommend strategies to increase the volume and quality of qualified leads
Evaluate different marketing channels and determine which are most appropriate for a business
Analyze existing marketing efforts, website/landing pages, and lead sources
Determine when to prioritize Google Ads, Meta Ads, email marketing, or other channels
Test different channels and allocate resources toward strategies that generate qualified leads
Provide data-driven recommendations to improve customer acquisition
Create and manage email marketing campaigns and lead-nurturing sequences
Develop follow-up campaigns for new and existing leads
Segment audiences and improve email engagement and conversions
Monitor email campaign performance and recommend improvements
Track and report campaign performance and lead-generation results
Analyze campaign data to identify trends, opportunities, and areas for improvement
Provide clear recommendations based on campaign performance
Continuously test, optimize, and improve marketing campaigns
Communicate marketing results and recommendations to business owners or clients