Paid Acquisition Lead (m/f/d)

Hilo By Aktiia

15h•Remote

About The Position

Hilo by Aktiia is a venture-backed scale-up company focused on transforming cardiovascular health by helping people control high blood pressure. Their technology is the world's only medically accurate, cuffless, continuous blood pressure monitor for daily life, holding CE Marking and FDA clearance. The company operates on a remote-first model with its headquarters in Neuchâtel, Switzerland. This role is a high-impact growth position for a performance marketing expert who will oversee Hilo's paid acquisition engine across Meta, Google, and Amazon, managing a significant annual budget with expected growth. The individual will be responsible for performance outcomes, improving measurement, and maximizing the impact of every euro spent. The ideal candidate will possess strong business judgment, deep channel expertise, and a passion for building AI-enabled workflows.

Requirements

Significant experience owning paid acquisition performance in a DTC, subscription, marketplace, consumer internet, or technology business
Deep expertise in Meta advertising and strong understanding of Google acquisition channels
Experience managing substantial paid marketing budgets
Proven ability to scale acquisition channels while improving efficiency
Strong commercial and analytical thinking
Experience managing external agencies and holding them accountable for results
Practical experience using AI tools and workflows to improve marketing performance and productivity
Comfortable operating in fast-moving, high-growth environments

Nice To Haves

Amazon advertising experience
Subscription or recurring revenue business experience
Experience in healthcare, medtech, pharma, or other regulated industries
Experience building incrementality testing frameworks
Familiarity with GA4, attribution platforms, Looker, Metabase, and tag management tools

Responsibilities

Own acquisition performance across Meta, Google, and Amazon
Manage and challenge agency partners to deliver best-in-class outcomes
Make investment decisions across channels based on data and business impact
Own CPA, CAC, and acquisition efficiency targets
Identify new growth opportunities and test emerging channels
Develop AI-powered workflows that improve reporting, planning, optimisation, and decision-making
Automate repetitive processes wherever possible
Continuously improve how the acquisition function operates and scales
Build and evolve attribution, measurement, and CAC models
Establish frameworks for incrementality testing and experimentation
Create clear reporting and decision-making mechanisms for commercial stakeholders
Partner with Finance to improve visibility into marketing efficiency and growth economics
Work closely with Brand to improve creative performance
Partner with Analytics and Tracking teams to strengthen measurement
Collaborate with Finance on forecasting, planning, and budget allocation
Influence growth decisions across the wider business