Packs & Equipment Merchandiser

Cotopaxi•Salt Lake City, UT

2d•$95,000 - $125,000•Hybrid

About The Position

Cotopaxi is looking for an experienced Packs & Equipment Merchandiser to own category strategy and execution as we enter the next phase of brand growth. This role drives both BTB sell-in and DTC business, sitting at the intersection of product, sales, marketing, and our EC team - requiring someone who is equally comfortable setting long-term category vision and rolling up their sleeves in the day-to-day. We're intentionally open to a range of experience, from Manager to Associate Director. The scope of ownership and compensation will reflect what the right candidate brings. What matters most: deep expertise in the packs and/or equipment market, strong analytical instincts, and a genuine understanding of consumer behavior and product life cycle. This role reports to the Chief Product Officer and sits within a merchandising team that's growing alongside the brand. If you're passionate about the packs and equipment space and want your work to fuel a global movement using business as a force for good, we'd love to hear from you.

Requirements

BA/BS in Business or related field, or equivalent experience.
5+ years in product line management or as a buyer/merchandiser in the outdoor or lifestyle industry; packs and/or equipment experience required.
Demonstrated financial acumen, including OTB management and margin analysis.
Experience leading go-to-market processes across BTB and DTC channels.
Strong cross-functional project management skills with a track record of managing competing priorities and timelines.
A category expert with genuine passion for the packs and equipment market.
Strategic and analytical, with the ability to translate data and market insight into clear product decisions.
A natural cross-functional leader who can align stakeholders and steer complex teams toward productive outcomes.
Equally comfortable setting long-term vision and working in the details of execution.
Entrepreneurial, solutions-oriented, and energized by a fast-moving environment.
A humanitarian at heart - motivated by business as a force for good.

Responsibilities

Own category sales and profitability, including in-season performance tracking, OTB management, and action-oriented responses to business trends.
Build and drive seasonal product strategies grounded in marketplace analysis, internal analytics, and consumer trends - and gain cross-functional alignment across product, sales, marketing, and EC.
Lead a 3-5 year assortment architecture roadmap, inclusive of full product life cycle planning and quarterly market share research presented at QBR meetings.
Manage all aspects of line management from concept to commercialization, including line plan maintenance, product briefs, margin analysis, and retail assortment optimization across channels.
Lead category presence at go-to-market meetings, trade shows, and sales meetings, including seasonal workbook creation, asset delivery, and cross-functional education on product features and benefits.
Partner across design, development, and product functions to ensure execution aligns with category intent, profitability targets, and timelines.
Manage special projects including SMU and Collaboration products, sample ordering strategy, and seasonal budget accountability.

Benefits

Medical, dental and vision benefits with HSA, FSA, and DCSA options.
Company-paid basic life insurance with the option to purchase additional coverage.
Voluntary short-term and long-term disability coverage.
Voluntary accident and critical illness insurance.
Company-paid employee assistance program.
Company-paid volunteer time.
401(k) plan with employer match.
Unlimited responsible PTO.
In The Wild Time: Built-in time to recharge and give back, including Summer Fridays and Impact Days spent supporting our local communities.
Deep product discounts with 60% off Cotopaxi gear.
Exclusive discounts from partner outdoor and lifestyle brands.
Thoughtfully curated learning and development opportunities.
Regular in-person and virtual events that bring our team together.