Owned Channel Performance Measurement Analyst

Clorox • Oakland, CA

1d • Hybrid

About The Position

The Analyst, Owned Channel Performance is responsible for designing, creating, and maintaining owned channel performance reports and dashboards and helping to surface strategic insights to inform owned channel decision-making for brand Website and Known Consumer Marketing / CRM projects and strategies. This role bridges the gap between marketing and data, focusing on quantifying consumer engagement and identifying trends to enhance brand-consumer relationships. This position will be located in our Oakland, CA office, and the individual will be expected to be in the office a minimum of 3 days a week.

Requirements

• Bachelor degree in Marketing, Business Analytics, Statistics, or a related field (Master degree a plus).
• 2-5 years of experience in website marketing analytics, known consumer marketing/customer relationship management (KCM/CRM), or a similar role.
• Proficiency in data analysis tools such as SQL, Python, R, or SAS.
• Expertise in data visualization tools (e.g., Power BI, Tableau or Looker).
• Ability to interpret complex data and translate into actionable recommendations for non-technical stakeholders.
• Proven track record of using data analytics to drive consumer engagement and retention.
• Direct experience with KCM / CRM platforms and marketing automation tools (e.g. Acoustic, Braze, Attentive).
• Exceptional analytical and problem-solving skills with strong attention to detail.
• Excellent communication and presentation skills, with the ability to convey insights to both technical and non-technical audiences across all levels of the organization.
• Strong project management skills and the ability to handle multiple brands, projects, and priorities simultaneously.
• Finesse in collaborating with multiple teams in a matrixed environment.

Nice To Haves

• Master degree

Responsibilities

• Build, own, and maintain website and KCM (Known Consumer Marketing) program performance reports and dashboards, ensuring these are accurately tracking marketing performance on an ongoing basis, for a total of 2-4 brands to which you are assigned.
• Pull weekly/monthly/quarterly performance reports (cadence is BU dependent) and analyze key KPIs; prepare ad hoc reports as needed.
• Be knowledgeable about each assigned brand’s growth strategies and marketing programs. In light of this knowledge, evaluate the performance of the brand websites and KCM / CRM campaigns, reporting on key performance indicators (KPIs) to track effectiveness, and providing recommendations for improvement.
• Analyze performance data and visitor behavior to uncover trends, consumer intent, and opportunities that will be used by the KCM Strategist and Integrated Strategist to inform website and KCM activation plans.
• Look for and recommend opportunities to better personalize content and experiences across owned channels using existing and new tools in our marketing tech stack.
• Collaborate on testing strategies with KCM Strategist and Brand/Brand Engagement partners.
• Recommend and analyze A/B tests, continually seeking to optimize the effectiveness of owned marketing tactics.
• Analyze test results to deliver actionable insights and recommendations.
• Work closely with a cross-functional marketing team to align on measurement framework, tagging strategies, and tools to track key performance indicators and consumer behavior while ensuring data privacy and compliance standards.
• Leverage AI tools like CoPilot to glean insights that can be used to drive owned channel optimizations.

Benefits

• robust health plans
• a market-leading 401(k) program with a company match
• flexible time off benefits (including half-day summer Fridays depending on location)
• inclusive fertility/adoption benefits

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level