Outside Sales Representative – Senior Home Care

Cardinal Senior CareWoodlands, TX
$90,000 - $125,000Onsite

About The Position

Cardinal Senior Care is expanding in The Woodlands market and is seeking a proven outside sales professional to build referral relationships, generate private-pay home care referrals, and grow weekly care hours. This is a field-based sales role focused on community engagement, building trust with referral accounts, consistent follow-up, and converting relationships into client starts. The company specializes in non-medical home care, aiming to help seniors live safer, happier, and more independent lives through its Trilogy Program and AI-powered care technology. They partner with various healthcare professionals to support seniors during care transitions.

Requirements

  • Minimum 2 years of outside sales, business development, or referral-development experience.
  • Healthcare, senior care, home care, home health, hospice, senior living, or rehab sales experience strongly preferred.
  • Strong communication and relationship-building skills.
  • Ability to create and execute a weekly territory plan.
  • Comfortable with in-person networking and field sales.
  • Reliable transportation and willingness to travel locally.
  • Valid Texas Driver’s License.
  • Ability to track activity and results in a CRM.

Nice To Haves

  • Experience in private-duty home care, home health, hospice, senior living, rehab, skilled nursing, hospital discharge planning relationships, or healthcare referral-source sales.
  • Candidates should be prepared to discuss actual referral sources, territory strategy, weekly activity levels, production numbers, and sales results from prior roles.
  • Competitive and self-motivated
  • Comfortable walking into facilities and starting conversations
  • Experienced in referral-based selling
  • Skilled at building long-term professional relationships
  • Persistent without being pushy
  • Organized and disciplined with follow-up
  • Comfortable being measured by activity, referrals, new clients, and weekly care hours
  • Able to manage a territory independently
  • Professional, warm, trustworthy, and responsive
  • Comfortable using CRM tools
  • Willing to be in the field daily across The Woodlands and surrounding areas

Responsibilities

  • Build referral relationships with hospitals, rehab centers, skilled nursing facilities, assisted living communities, memory care communities, hospices, home health agencies, physician offices, elder law attorneys, care managers, and senior-focused organizations.
  • Develop and execute a weekly territory plan for The Woodlands, Spring, Conroe, Shenandoah, Oak Ridge North, and surrounding areas.
  • Generate qualified referrals for non-medical home care services.
  • Convert referral relationships into new client opportunities and active starts of care.
  • Represent Cardinal Senior Care at networking events, community events, professional meetings, and senior care-related activities.
  • Become a trusted resource for discharge planners, social workers, case managers, senior living teams, and healthcare professionals.
  • Track all sales activity, referral sources, follow-up, pipeline, and results in the CRM.
  • Work closely with the operations team to ensure new clients are started successfully and referral partners receive timely follow-up.
  • Grow new weekly care hours and new client starts month over month.

Benefits

  • Competitive base salary plus performance-based commission.
  • Expected first-year earnings for a strong performer: $90,000–$125,000+ , depending on experience and results.
  • Compensation may include: Base salary, Uncapped commission, Performance bonuses, Gas Allowance
  • A strong private-pay home care model
  • A growing market opportunity in The Woodlands area
  • Innovative programs including the Trilogy Program and AI-powered care technology
  • Supportive leadership and ongoing training
  • A meaningful mission serving seniors and families
  • The ability to make a direct impact on company growth
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