Out of Home Senior Lead

PMG•Dallas, TX

About The Position

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands spans 85+ countries. At PMG, our Out of Home (OOH) team delivers strategic media solutions that connect brands with audiences in impactful, measurable ways. We combine marketplace expertise, data-driven insights, and innovative thinking to create best-in-class OOH campaigns that drive business growth and strengthen client partnerships. You'll collaborate with cross-functional media teams, client partners, vendors, and industry leaders to develop and execute integrated OOH strategies that align with broader business objectives. A key focus will be advancing PMG's OOH capabilities through innovation, scalable processes, and trusted strategic leadership while helping clients maximize the value of their media investments. You'll also play a key role in shaping the future of PMG's OOH practice by strengthening industry partnerships, exploring new measurement capabilities, and identifying emerging opportunities that drive client success. At PMG, we don't just execute media campaigns—we elevate the way brands leverage Out of Home. If you're passionate about leading strategic media initiatives, building lasting client relationships, mentoring future leaders, and advancing the future of Out of Home marketing, this is the place to make your mark.

Requirements

7+ years of experience in Out of Home Media, Media Planning, Integrated Media, or related advertising disciplines, with a bachelor's degree or equivalent professional experience.
Proven experience defining and leading strategic Out of Home initiatives that deliver measurable business outcomes for enterprise or nationally recognized brands.
Deep expertise across the OOH marketplace, including planning, buying, measurement, vendor partnerships, and emerging industry trends.
Demonstrated ability to build trusted client relationships by serving as a strategic advisor and providing data-driven recommendations that influence business decisions.
Strong leadership experience managing, mentoring, and developing high-performing teams while fostering collaboration and accountability.
Experience leading cross-functional collaboration across media disciplines to deliver integrated marketing strategies and best-in-class client solutions.
Advanced analytical skills with the ability to synthesize campaign data into meaningful insights that improve performance and demonstrate business impact.
Exceptional communication and presentation skills with experience influencing senior client stakeholders, executive leadership, and external partners.
Experience contributing to new business opportunities through strategic recommendations, cross-functional collaboration, and marketplace expertise.
A passion for innovation and continuous learning, staying ahead of evolving OOH technologies, measurement capabilities, and industry trends.
A client-focused approach that prioritizes strategic partnership, operational excellence, and measurable business results.
A people-first leadership style that empowers team members through coaching, mentorship, collaboration, and the development of future leaders.

Responsibilities

Define and oversee the strategic direction and execution of Out of Home marketing initiatives across a portfolio of clients, ensuring best-in-class OOH activations that drive business outcomes.
Serve as a trusted strategic advisor to clients, providing marketplace expertise, thought leadership, and recommendations that strengthen partnerships and align OOH strategies with business goals.
Lead collaboration across internal teams, clients, media partners, and vendors to deliver integrated media strategies, competitive marketplace solutions, and seamless campaign execution.
Partner with other media channel teams to ensure OOH strategies are effectively integrated into broader media plans and client proposals.
Leverage data and measurement insights to evaluate campaign performance, identify strategic opportunities, and advance innovation in OOH effectiveness and measurement.
Build and maintain strong relationships with media partners to unlock beta opportunities, added-value programs, marketplace intelligence, and emerging industry innovations.
Manage and coach junior team members, developing their strategic thinking, client communication skills, and technical OOH expertise while fostering future leadership.
Contribute to the continued evolution of PMG's Out of Home capability by developing scalable processes, sharing thought leadership, and driving operational excellence.
While this role is primarily focused on Out of Home media, responsibilities may extend across additional media channels as needed to support evolving client and business priorities.

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave: We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support: Access fertility benefits for all team members and their spouses.
Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance: Protect your pet's health and your finances.
Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits: Access support for travel and commuting needs, where available.
Annual Bonus: All employees are eligible for an annual bonus.
Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.