Organic Social Media Specialist

BARBRI • Dallas, TX

5h

About The Position

The Organic Social Media Specialist helps execute BARBRI’s organic social strategy across multiple lines of business and platforms. This position involves daily content publishing, community engagement, social listening, trend research, and performance tracking.
50% of this role includes supporting BARBRI’s Professional Education and LinkedIn growth strategy, while also contributing to broader BARBRI content across Facebook, X, Instagram, YouTube, TikTok, Reddit, Threads and other emerging platforms.
As part of BARBRI’s collaborative Creative Brand Team, you will contribute to brand awareness, customer engagement, organic traffic, AI visibility and company culture through delivering consistent, high-quality campaigns executed across BARBRI’s multi-channel ecosystem.
The ideal candidate is highly organized, creative, detail-oriented, and thrives in a fast-paced environment with multiple product lines, stakeholders, and weekly priorities.

Requirements

• Minimum 2-5 years' experience managing organic social channels.
• Strong understanding of LinkedIn and professional-facing content.
• Experience with Facebook, X, TikTok, Facebook, YouTube, Instagram
• Proficiency with scheduling tools (Sprout Social, Meta Suite, Monday, etc.)
• Excellent writing, communication, and organization skills.
• Ability to manage multiple brands and priorities in a fast-paced environment.
• Familiarity with Canva or Adobe Creative Suite.
• Strong comfort level with analytics and social insights.
• Strong written and verbal communicator
• Highly organized, process-driven and able to meet deadlines
• Creative thinker
• Able to follow established workflows and propose improvements
• Adaptable, collaborative and proactive

Responsibilities

• Publish and schedule Brand Guide-aligned content across LinkedIn, Facebook, X, TikTok, Instagram, YouTube, Threads and additional platforms.
• Maintain and update segment-specific content calendars.
• Ensure all posts are optimized for platform best practices, accessibility, tagging and timing.
• Assist in preparing assets, caption copy and campaign deliverables.
• Execute organic posting, engagement and content distribution for Professional Education channels (LinkedIn, Facebook, X)
• Support creation of LinkedIn-specific content including: LinkedIn newsletters LinkedIn lIve Thought leadership posts Industry trend highlights SME spotlights Webinar promotions Professional recognition and awards
• Maintain strong collaboration with our internal Professional Education Product and Marketing teams as well as Paid Media colleagues.
• Assist with the creation of organic content, including graphics, video clips, captions, stories, and carousels tailored to each platform.
• Repurpose existing assets and content into platform-optimized formats.
• Monitor competitor activity and share insights that can inform future content.
• Track platform updates, best practices, trending formats, industry conversations, and competitive activity.
• Compile actionable insights
• Monitor brand tags, mentions, comments, and conversations across all platforms.
• Engage with followers, student communities, and relevant professional audiences.
• Help execute social components of larger campaigns.
• Coordinate with internal teams for assets, approvals, and messaging alignment.
• Attend selected industry events to help generate authentic content on location.
• Assist in weekly, monthly and quarterly reporting by compiling metrics such as reach, impressions, engagement rate, audience growth, clicks and content performance.
• Provide observations and recommendations based on social performance data.

Benefits

• Health, dental, vision, and life insurance plans to keep you and your loved ones covered. Plus, a healthy contribution to your 401(k) retirement savings.
• We prioritize a healthy balance. Enjoy generous paid time off, including vacation, sick leave, volunteer and other "personal" days, to recharge and explore your interests.
• Stay healthy and happy with an on-site fitness facility in our HQ, discounts on gym memberships, and wellness initiatives to support your physical and mental well-being.
• Access our extensive library of educational resources, courses, and workshops to enhance your skills and knowledge in both professional and personal development areas.
• Enjoy flexible work hours and remote work options, allowing you to manage your schedule and responsibilities effectively.
• Benefit from opportunities for career growth and advancement through mentorship programs, volunteer opportunities, performance evaluations, and ongoing feedback/coaching sessions.
• Access our employee assistance program for confidential counseling, legal assistance, and other support services.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed