Organic Social Media Marketing Internship

Samsung Electronics•Plano, TX

26d•Onsite

About The Position

This role is part of Samsung's Social Media team, where you will support the management and creation of content for Samsung's organic social channels on platforms such as X (Twitter), Instagram, TikTok, Facebook, YouTube and Snapchat. Your responsibilities will include developing and executing social media strategies to increase brand awareness and engagement, creating and curating engaging content, and collaborating with marketing and creative services teams to ensure brand consistency. This internship is ideal for students who are passionate about social media, digital marketing, and creative content creation.

Requirements

Education: Currently pursuing a Bachelor's degree.
Technical Skills: Proficiency in Office/Google Suite.
Familiarity with social media platforms and their respective systems.
Skills: Strong understanding of Instagram, TikTok and YouTube, including trends and content formats.
Solid spelling, grammar, and attention to detail.
Copywriting skills to create compelling and engaging content.
Ability to understand and follow brand voice and guidelines.
Reliable, organized, and able to manage multiple tasks effectively.
Self-starter who asks questions, takes initiative, and is eager to learn.

Nice To Haves

Preferred academic fields of study: Social Media, Marketing, Business Management, PR/Communications, Digital Creative.
Rising Seniors or recent graduates are strongly preferred.
Experience in image/video editing/creation tools (e.g., Adobe Creative Suite, Canva).
Photography or videography experience is a plus.

Responsibilities

Social Media Strategy: Develop and execute strategies to increase brand awareness and engagement across Samsung's organic social channels.
Content Creation: Create and curate engaging content tailored to each platform, including text, images, and videos.
Performance Analysis: Monitor and analyze social media metrics to optimize content performance and engagement.
Collaboration: Work closely with marketing and creative services teams to maintain brand consistency across all content.
Community Engagement: Respond to comments, messages, and inquiries in a timely and professional manner to foster positive interactions with Samsung's audience.
Trend Awareness: Stay updated on social media trends and best practices to ensure Samsung's content remains relevant and impactful.
Competitive Analysis: Conduct competitive analysis to identify opportunities for growth and improvement in Samsung's social media presence.
Reporting & Insights: Report on social media performance and provide actionable insights to guide future strategies.
Policy Development: Support the development of social media policies and guidelines to ensure compliance and best practices.
Content Planning: Build content calendars and roadmaps that incorporate organic social content, influencer content, partner content, and brand content from Creative/Product Marketing teams.