Organic Social Media Manager, Amazon Attraction, Influence, and Marketing

Amazon•Seattle, WA

41d

About The Position

At Amazon, we are reinventing how to attract and hire exceptional talent at scale. The Attraction, Influence, and Marketing organization is seeking a high-judgment, well-organized, self-motivated, and creative digital communicator to oversee a team of social media managers. This role will lead our employer brand presence across all owned talent social channels including LinkedIn, Instagram, Facebook, and Threads, driving innovation and scaling our reach to fuel Amazon's hiring needs. As a successful candidate, you'll have a proven track record of rolling up your sleeves to strategize and execute bar-raising social content focused on driving awareness and consideration of Amazon as a top employer. You should live and breathe social, meaning you’re familiar with the full spectrum of social formats (text-only, photos, short- and long-form video, animations, memes, etc.) and tactics (creators/influencers, partnerships, community management, issues management, etc.). You should also have an intimate understanding of the current digital/social media landscape, be a strategic thinker, people leader, goal oriented, and excel in a fast-paced, start-up culture. This is a role that requires both strong creative and analytical chops—on a team that works hard and has fun.

Requirements

6+ years of professional non-internship marketing experience
Bachelor's degree in communications, public relations, or a related field
Experience managing teams
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
Experience driving direction and alignment with cross-functional teams
Experience with industry standard social listening and campaign management tools
Experience working with data and leveraging analytics to make decisions
Experience with features, trends, and developments across platforms, including Instagram, TikTok, Facebook, X, and LinkedIn.
Experience using design and video editing software, including CapCut, Canva, Adobe, and on-platform editing and creation tools

Nice To Haves

Experience managing social media accounts for large brands with wide reach (50k+ followers)
Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
Experience with employer brand social media metrics and recruitment marketing
Knowledge of recruiting/hiring trends and talent acquisition landscape
Experience managing social media crisis communications

Responsibilities

Content Strategy & Calendar Management: Own and manage the global content calendar across all employer brand social channels, ensuring strategic alignment with hiring priorities, recruitment events, and business objectives. Drive content planning and execution while maintaining flexibility for real-time opportunities and emerging priorities.
Team Leadership: Build and develop a high-performing team of social media managers, providing mentorship, career development, and strategic guidance
Stakeholder Management: Partner with recruitment teams and business leaders to align social strategy with hiring priorities
Innovation: Drive experimentation and testing of new social platforms and formats to reach diverse talent pools
Content Ownership: Conceptualize and execute best-in-class social content – using a range of formats and tactics – that’s driven by customer obsession, audience insights, social trends, and the public environment.
Social Series Development: Develop and execute content series across Amazon’s verticals and priorities
Measurement and Evaluation: Collect, interpret, and report social data/analytics through native and third-party tools. Leverage that data as a flywheel to drive continual improvement of content against benchmarks.
Platforms: Stay on top of the latest trends and developments across all social media platforms, while making sure content is tailored to the audiences and nuances of specific channels.
Social tactics: Use influencers, partnerships, collaborations, and other tactics to drive business goals and content performance.
Advice and Learning: Leverage expertise to help other teams and partners understand social’s role and impact; provide proactive and reactive counsel to internal stakeholders as needed.