Organic Growth Manager

XBOW

About The Position

XBOW is looking for an Organic Growth Manager to own non-paid acquisition and compounding growth channels across search, content, and emerging discovery platforms. This role is responsible for building durable demand systems that scale alongside the business. As one of the earliest growth hires, you’ll shape how XBOW approaches organic acquisition, experimentation, and long-term audience development.

Requirements

6–10+ years of experience in organic growth, SEO, or content-led acquisition roles.
Deep understanding of modern search and discovery beyond keywords and GEO.
Strong analytical skills and comfort working with performance data and experimentation frameworks.
Experience building organic growth engines at SaaS, or content-driven companies.
Ability to balance long-term strategy with hands-on execution.

Nice To Haves

Experience in cybersecurity or highly technical domains is a plus.

Responsibilities

Own organic growth strategy across SEO, GEO, content, and platform-native discovery channels.
Identify high-leverage growth opportunities grounded in user intent, search behavior, and emerging AI-driven discovery patterns.
Build scalable content and discovery systems that compound over time.
Execute on-page, technical, and content SEO initiatives that drive sustained traffic growth.
Partner with Creative to make brand narratives discoverable without sacrificing quality.
Continuously test, measure, and iterate on content formats, structures, and distribution strategies.
Define and track key organic performance metrics across traffic, engagement, and pipeline contribution.
Translate algorithm updates and platform shifts into clear strategic actions.
Surface insights that inform broader marketing, content, and product strategies.
Work closely with Social Media to amplify high-performing content and reinforce distribution loops.
Partner with Product Marketing and Product teams to align growth initiatives with customer needs and messaging.
Share learnings and frameworks that improve how the entire marketing team operates.