Organic Content Strategist - 26071701

RemotelyTalents

34d • $3,500 - $4,500

About The Position

We are seeking an Organic Content Strategist to transform products, customer insights, trends, and cultural moments into engaging content across various platforms. This role is distinct from a traditional Social Media Manager position. The primary focus will be on defining content strategy, including what to create, why it will be effective, where to distribute it, and how it contributes to brand growth. The strategist will own Azura's organic content strategy for Instagram, TikTok, Pinterest, and YouTube, collaborating closely with the Growth Marketing Manager, Retention Marketer, Content Creator, and Graphic Designer.

Requirements

• Proven experience in organic content strategy, ideally for a consumer, DTC, lifestyle, fashion, beauty, jewelry, or similar brand.
• Strong understanding of Instagram, TikTok, Pinterest, and YouTube.
• Deep understanding of how organic content distribution and platform algorithms work.
• Experience building and managing content calendars.
• Strong trend and consumer research skills.
• Excellent understanding of hooks, storytelling, formats, and content psychology.
• Ability to translate business objectives and product launches into engaging content ideas.
• Strong creative judgment and the ability to give clear direction to creators and designers.
• Experience working cross-functionally with marketing and creative teams.
• Data-informed approach: comfortable analyzing content performance to improve strategy.
• Ability to think in terms of Audience → Insight → Idea → Hook → Format → Distribution → Result.

Nice To Haves

• Experience where you've analyzed a brand's social media and identified specific areas for improvement and content creation.

Responsibilities

• Own Azura's annual, quarterly, and monthly content calendar.
• Align content with product launches, marketing campaigns, seasonal promotions, and key brand moments.
• Develop compelling content stories for product launches, moving beyond simple promotional posts.
• Collaborate cross-functionally with Growth Marketing, Retention, Creative, and Design teams to ensure alignment on campaigns and launches.
• Research customer search behavior, conversations, and engagement patterns.
• Identify emerging trends, formats, cultural moments, and content opportunities.
• Develop content briefs, messaging, storytelling angles, and editorial direction.
• Create or collaborate on captions, scripts, and blog content as needed.
• Continuously evaluate content performance and adjust the strategy accordingly.
• Develop the strategy for organic content distribution across Instagram, TikTok, Pinterest, and YouTube.
• Adapt content to the unique algorithms, formats, audiences, and behaviors of each platform.
• Provide creative direction to the Content Creator, including AI image briefs, shot lists, story concepts, hooks, content references, visual moodboards, scripts, and storytelling frameworks.
• Ensure the creation of high-quality assets by defining what a great asset should look like.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed