OOH Planner
About The Position
ABOUT US_ At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business. THE ROLE The OOH Planner will be responsible for developing and managing both traditional and non-traditional OOH media planning at the national and hyper local levels. Reporting to the Manager/Director, they must be a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances. A DAY IN THE LIFE_ Work closely direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency, etc. Calculate reach, frequency and any other applicable metrics for recommended OOH channels Design and present in a professional manner Prepare proposals and clearly communicate OOH plan recommendations Send OOH RFPs in alignment with engagement strategies and client goals Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities Learn and become fluent with the proprietary buying/planning platform, Plato Manage and organize daily tasks Set up and execute approved plans accurately Work closely with team members to ensure tasks are completed accurately and all deadlines are met Remain up-to-date on industry trends and performance across all OOH formats Develop POVs against client and channel objectives and strategies for any new OOH channel opportunities/formats Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives Develop and maintain relationships with vendor partners and internal teams
Requirements
- Self-motivated and curious
- Proactive
- Positive attitude toward role and Agency.
- Professional demeanor and appearance.
- Self-motivated in all phases of work.
- Strong written, verbal and presentation skills
- Collaborative and able to mentor junior staff
- Team Management
- Demonstrate solid communication skills, both oral and written, to facilitate timely completion of all maintenance and production tasks
- Communicate in a way to build professional relationships with our partners to maximize the benefits to both Talon and our clients
- Able to work as part of a team
- A self-starter with a can-do attitude
- Presentation and verbal skills
- Analytical
- Ability to analyze data and information and then confidently make good business decisions for Talon and our clients.
- Ability to change course of action based on priority of tasks or staff needs.
- Strong organizational skills, attention to detail
- Basic math skills
- Microsoft Office Excel Proficiency- Intermediate-Advanced
- PPT Proficiency
Responsibilities
- Work closely direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
- Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
- Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency, etc.
- Calculate reach, frequency and any other applicable metrics for recommended OOH channels
- Design and present in a professional manner
- Prepare proposals and clearly communicate OOH plan recommendations
- Send OOH RFPs in alignment with engagement strategies and client goals
- Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities
- Learn and become fluent with the proprietary buying/planning platform, Plato
- Manage and organize daily tasks
- Set up and execute approved plans accurately
- Work closely with team members to ensure tasks are completed accurately and all deadlines are met
- Remain up-to-date on industry trends and performance across all OOH formats
- Develop POVs against client and channel objectives and strategies for any new OOH channel opportunities/formats
- Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
- Develop and maintain relationships with vendor partners and internal teams
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
