Online Marketing Specialist

Right At Home•Omaha, NE

9h•Hybrid

About The Position

Right at Home is looking for an Online Marketing Specialist (OMS) to join their team. This position works to optimize the local web presence for Franchisees with the goal of improving overall organic ranking. This position is responsible for developing new ways to engage consumers online by managing website engagement strategies and serving as a coach and liaison to Franchisees/Channel Partners for best online practices. The ideal candidate has a solid understanding of digital marketing, thrives in a fast-paced environment with multiple priorities, has experience utilizing content management systems, web analytics and basic HTML skills, and is passionate about helping franchisees achieve their website goals. Right at Home's mission is to improve the quality of life for those they serve, and this role contributes to that mission by lending leadership experience, proactive problem-solving abilities, success in small business, and effecting coaching skills. The company offers a casual work environment, hybrid work availability, flexible time off, parental leave, and competitive pay. They use the EOS approach to business, creating transparency and accountability.

Requirements

B.A. or B.S. in Journalism, Computer Science, Marketing, or equivalent years of directly related experience
4 years’ experience in Marketing
Proven proficiency in digital marketing and social media strategies
Proficient at utilizing CMS, web analytics, search ranking tools, and basic HTML skills
Knowledge of online directories and business acumen
Excellent verbal and written communication skills, including presentations
Effective interpersonal skills
Team player
Highly organized self-starter
Strong attention to detail and time management skills
Passion, integrity, and energy

Nice To Haves

Google AdWords and Analytics certification a plus
Home Care and/or Franchising experience a plus

Responsibilities

Consistently upholds and demonstrates the Right at Home core values: Authentic, Accountable, Collaborative, Integrity and Approachable
Maintain a positive disposition and be open to input, feedback, and suggestions from franchisees, leadership, and colleagues at all times
Work within content management software (CMS) to assist in creating, developing and managing content for organization’s web presence
Assist local offices with maintaining websites and coach on how to identify areas of opportunity and growth in their digital presence, including search engine rankings using various techniques
Coordinate with staff to convert content into proper website structure to optimize search everywhere strategies along with identifying landing pages that can make an impact in accomplishing Franchisee goals
Work with cross-functional teams and key franchisee stakeholders to support initiatives from the Right at Home content calendar and marketing plan
Utilize excellent project management skills and work cooperatively with corporate team members and Franchisees/Channel Partners
Present local analytics to Franchisees using multiple platforms for different online marketing activities focused on overall performance and opportunity
Coach Franchisees/Channel Partners on web best practices, monitor and manage their online reputation, and update/disseminate content as needed
Maintain brand standards and a consistent look and feel throughout all web properties
Stay current with emerging web and online technologies including social media outlets and zero click search
Ensure web-based information is archived for future needs
Participate in special projects and perform other duties as assigned