On-Road Product Marketing Manager
About The Position
The On-Road Product Marketing Manager will play a pivotal role in shaping the future of one of Ford's most iconic nameplates for the Ford Racing specific variants. This role sits at the intersection of product strategy and brand storytelling driving input into cycle planning, product concepting, pricing and volume decisions, and go-to-market positioning, while leading the marketing campaigns that bring the Ford Racing Mustang story and other on-road products to life. You'll work closely with the Ford Blue Product Marketing Team, Mustang Brand Manager, Ford Blue Communications, and cross-functional product teams to ensure Mustang's marketing strategy stays as bold and competitive as the car itself.
Requirements
- Bachelor's degree in marketing, business, or a related field
- 5-10 years of experience in product marketing, brand marketing, or a related field within the automotive or performance vehicle industry
- Demonstrated experience contributing to cycle planning, product positioning, or go-to-market strategy
- Strong understanding of branding principles, competitive analysis, and marketing campaign development
- Excellent presentation, written, and verbal communication skills, with experience presenting to senior leadership
- Proven ability to work cross-functionally with product, communications, and brand teams
- Excellent project management experience
Nice To Haves
- Passion for Mustang, performance vehicles, and the Ford Racing brand
- Experience with pricing/volume strategy or market equation analysis in an automotive context
- Track record of leading integrated marketing campaigns from concept through execution
- Highly motivated self-starter with a flexible approach to working across fast-moving product timelines
- Experience managing agency partners in support of campaign development
Responsibilities
- Provide marketing input and support to the cycle planning process, including product concepting and content development for future Mustang programs
- Support pricing and volume strategy, competitive set analysis, and target customer selection to inform product and market positioning
- Contribute to the market equation, nomenclature, and branding decisions that define how Mustang shows up in the marketplace
- Lead the development and execution of marketing campaigns that elevate the Mustang brand across all channels
- Partner closely with Communications and the Mustang Brand Manager to ensure consistent, compelling storytelling from product concept through launch, and ensuring the Ford Racing narrative is clearly expressed
Benefits
- Immediate medical, dental, vision and prescription drug coverage
- Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
- Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
- Vehicle discount program for employees and family members and management leases
- Tuition assistance
- Established and active employee resource groups
- Paid time off for individual and team community service
- A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
- Paid time off and the option to purchase additional vacation time.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
