On Premise Channel Manager - Southwest Florida

Heaven Hill Brands•Fort Myers, FL

18h•Remote

About The Position

The On-Premise Channel Manager will be responsible for executing the company's on premise strategic initiatives for Southwest Florida. This role is critical to advancing Heaven Hill’s on-premise presence in Southwest Florida and will play a key role in supporting the District Manager in executing statewide growth strategies. This individual will execute at the field level in on-premise accounts and will require the ability to evaluate, implement, and perform such programs within our brand strategies. Additionally, the successful candidate will lead, direct, train, and manage local distributor sales teams.

Requirements

Bachelor’s degree in Business Administration or related discipline
Minimum of five (5) years of combined experience in the hospitality industry (hotel, bar, or restaurant) and beverage alcohol sales (supplier or distributor level)
Strong understanding of the three-tier system and distributor/supplier dynamics
Highly competent in consultative selling techniques to inspire and guide on-premise partners in elevating their beverage experiences and integrating Heaven Hill brands into their programs
Proven ability to build relationships with key on-premise accounts, distributor teams, and trade influencers
Ability to tailor presentations/proposals to the audience's business needs
Analytical skills, in particular, gathering data from a wide variety of sources, and presenting it in formats suitable for a wide variety of audiences
Knowledge of principles and methods for showing, promoting, and selling products or services; this includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems
Good managerial and effective presentation skills
Strong oral and written communication skills
Excellent interpersonal skills
Proficient in using Microsoft Office, including Microsoft Word, Excel, and PowerPoint
Must be able to work evenings and occasional weekends as required to support on-premise business activities and events.

Nice To Haves

Emphasis in Management and/or Marketing
Advanced computer proficiency

Responsibilities

Manage and engage distributor Area Managers and Sales Consultants daily to ensure distribution objectives, brand policies, and promotional standards are achieved.
Maintain a strong presence at distributor offices to ensure consistent communication and focus on Heaven Hill priorities.
Training distributor sales teams, observing competitive market activity, and evaluating distributor execution against our initiatives.
Support the District Manager in executing statewide initiatives and contributing to the overall Florida on-premise strategy.
Act as the Southwest Florida On-Premise Consultant, providing strategic support and guidance to the Heaven Hill Southwest Florida Market Manager on key on-premise initiatives and account opportunities.
Engage with key on-premise accounts within the assigned territory to foster strong partnerships and drive business growth.
Present and leverage our brands for increased volume and assist distributor in attaining our goals and objectives.
Be visible at the distributor office, meeting with sales representatives and management to ensure share of mind.
Identify and align with key local events and sponsorship opportunities that fit brand strategy, ensuring excellence in execution for all national and regional initiatives.
Act as primary contact for distributor sales teams to ensure they are informed of local and national objectives and programs, while providing support for all sales-related activities.
Execute engaging product training sessions and brand seminars with on-premise accounts and distributor sales teams to strengthen product knowledge and advocacy.
Use POS tools and marketing / point-of-sale materials to support brand presence in bars and restaurants.
Assist accounts with menu and cocktail development to feature Heaven Hill brands and support overall beverage program success, leveraging cocktail features where appropriate.
Provide National Account Mandate compliance updates as they are required.
Stay informed of customer and consumer trends.
Maintain a calendar of activities and promotions, ensuring distributor and third-party agencies have successful communications.
Submit monthly activity reports summarizing accomplishments, market insights, competitive updates, and program execution to the District Manager.
Provide market and competitive brand updates to the District Manager, including timely and accurate communication of changing field conditions that may affect volumes, as well as staffing changes at distributor and competitors.
Review and track execution progress with distributor Area Managers.
Evaluate and provide feedback on program effectiveness, including POS, activation materials, and promotional ROI.
Special projects such as verifying pricing and or distribution at on-premise accounts.