On-Camera Content Strategist (22037)

La Mesa Rv • Phoenix, AZ

4d • Onsite

About The Position

La Mesa RV is seeking an On-Camera Content Strategist to join their growing team. This role is responsible for transforming RV inventory, events, and dealership activities into high-performing social content. The position requires a blend of on-camera talent, hands-on video production, and social media execution to create engaging, platform-native content. This is a creator-operator hybrid role, focusing on both appearing in content and ensuring its performance.

Requirements

• Proven experience as an on-camera content creator for a brand, dealership, or media platform.
• Demonstrated success producing high-performing short-form video content (portfolio required).
• Experience managing or contributing to brand social media accounts.
• Strong understanding of Instagram and Facebook content strategy; familiarity with YouTube as a demand generation channel.
• Ability to independently shoot and edit video using mobile or lightweight production setups.

Nice To Haves

• Experience in RV, automotive, or enthusiast-driven product categories.
• Background in influencer or creator-led content production.
• Familiarity with Hootsuite or similar tools.
• Comfort analyzing performance data and adjusting content strategy based on results.

Responsibilities

• Serve as a primary on-camera personality for RV walkarounds, event coverage, and short-form social content.
• Concept and execute engaging video ideas based on inventory, promotions, and live dealership activity.
• Clearly communicate product features, benefits, and differentiators in a natural, unscripted style.
• Act as a trusted, relatable voice for the brand across social platforms.
• Independently shoot and edit short-form video content optimized for Instagram, Facebook, and YouTube Shorts.
• Maintain fast turnaround times to support real-time inventory and event marketing needs.
• Collaborate with internal video and design teams for larger-scale or campaign-driven content.
• Own day-to-day publishing and scheduling via Hootsuite.
• Execute against an established content strategy focused on events, retail locations, and featured inventory.
• Manage and evolve the social media calendar in alignment with marketing priorities.
• Monitor and report on content performance, including engagement rate, follower growth, and reach.
• Track share of voice and competitive positioning within the RV and automotive category.
• Use performance insights to refine content direction, formats, and messaging on a monthly basis.
• Ensure all content aligns with brand voice, campaign goals, and dealership priorities.
• Apply influencer-style storytelling techniques to increase reach and engagement.
• Stay current on platform trends and adapt content accordingly.

Benefits

• Room to grow internally
• Competitive pay
• Healthcare coverage
• 401K

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed