Media Manager

West Shore Home • Dallas, TX

5d • Onsite

About The Position

West Shore Home is a leading home improvement company specializing in high-quality remodels. As an Omnichannel Media Manager, you will focus on the training, development, and performance of Media Buyers and Analysts to improve media results. This role owns KPIs such as CPL, CPLI, Issued Leads, and Cost of Marketing. Responsibilities include data tracking and measurement, media partner management, media negotiations, and budget/target planning and tracking.

Requirements

• Bachelor’s degree preferred
• Experience using omnichannel streaming campaigns to drive lead conversion.
• Experience in a manager level role where you oversaw a team's performance.

Responsibilities

• Manage the training and development of Media Buyers focused on television direct response and omnichannel streaming advertising.
• Develop improvements to the optimization strategy using an omnichannel approach to improve CPLI and COM.
• Ensure the team continually improves results in each market by testing and measuring new strategies.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other large-scale media initiatives.
• Coordinate with the Marketing, Planning, and Analytics team for budget and target planning to ensure budgets align with marketing department goals.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential

What This Job Offers

• Job Type: Full-time
• Career Level: Manager